A data profile of the people who buy, follow and care about Gardening in Poland — modelled from more than twelve digital signal sources. Gardening has an estimated audience of 4,070,747 people in Poland.
Gardening has an estimated audience of 4,070,747 people in Poland. 62.4% are female, 37.6% are male, average age 42.0. Top brand affinities: Super Express, Plant, Office 365, Leroy Merlin, Agnieszka Maciąg.
Top brand affinities include Super Express, Plant, Office 365, with strongest over-indexing on Super Express (1.7× the country average).
Demographically, the Gardening audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Individualism, Quality Awareness.
The typical Gardening fan in Poland is more female, around 42.0 years old, with strong Individualism tendencies and a notable affinity for Super Express.
The key figures that characterise the Gardening profile in Poland.
62.4% are female, 37.6% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 42.0 |
| Estimated audience size | 4,070,747 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Gardening audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.7% |
| United Kingdom | 5.5% |
| Japan | 5.4% |
The strongest cross-interests of the Gardening audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tablecloth | Home & Garden | 2.43× | ||
| 02 | Garden design | Home & Garden | 2.08× | ||
| 03 | Bonprix | Shopping | 2.01× | ||
| 04 | Epilator | Beauty & Wellness | 1.99× | ||
| 05 | Vendor | Business & Career | 1.89× | ||
| 06 | Landscape architecture | Business & Career | 1.82× | ||
| 07 | Curtain | Home & Garden | 1.81× | ||
| 08 | Zoo | Kids & Family | 1.78× | ||
| 09 | Office 365 | Technology & Electronics | 1.76× | ||
| 10 | Plus-size clothing | Fashion & Accessoires | 1.76× | ||
| 11 | Super Express | News | 1.70× | ||
| 12 | Horticulture | Home & Garden | 1.65× | ||
| 13 | Cholesterol | Food & Beverages | 1.63× | ||
| 14 | MSN | News | 1.62× | ||
| 15 | Chair | Home & Garden | 1.57× | ||
| 16 | Landscaping | Home & Garden | 1.55× | ||
| 17 | Plant | Home & Garden | 1.54× | ||
| 18 | Agnieszka Maciąg | Literature | 1.54× | ||
| 19 | Black Red White | Home & Garden | 1.53× | ||
| 20 | Leroy Merlin | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.17× | |
| Quality Awareness | PREMIUM | 1.16× | |
| Price Sensitivity | PREMIUM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.43× | |
| Social Media Usage | JOY | 0.65× | |
| Healthy Lifestyle | BALANCE | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Gardening. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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