A data profile of the people who buy, follow and care about Gardening in Malaysia — modelled from more than twelve digital signal sources. Gardening has an estimated audience of 1,986,031 people in Malaysia.
The average Gardening fan in Malaysia is 42.2 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Garden, Kebaya, Bawal, with strongest over-indexing on Garden (2.33× the country average).
Demographically, the Gardening audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Healthy Lifestyle, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Gardening fan in Malaysia is balanced, around 42.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Garden.
The key figures that characterise the Gardening profile in Malaysia.
52.1% are female, 47.9% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 42.2 |
| Estimated audience size | 1,986,031 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 22% | |
| 30-39 | 24% | |
| 40-49 | 24% | |
| 50+ | 23% |
of the worldwide Gardening audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 18.7% |
| United Kingdom | 5.5% |
| Japan | 5.4% |
Where the Gardening audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~700K | 1.22× | |
| 02 | Penang | ~100K | 1.20× | |
| 03 | Kuala Lumpur | ~400K | 1.13× | |
| 04 | Sarawak | ~200K | 1.12× | |
| 05 | Johor | ~300K | 1.11× | |
| 06 | Perak | ~200K | 1.05× | |
| 07 | Labuan | ~20K | 1.04× | |
| 08 | Sabah | ~200K | 1.02× | |
| 09 | Kedah | ~100K | 0.99× | |
| 10 | Negeri Sembilan | ~90K | 0.98× | |
| 11 | Malacca | ~70K | 0.98× | |
| 12 | Perlis | ~30K | 0.98× | |
| 13 | Putrajaya | ~10K | 0.96× | |
| 14 | Pahang | ~90K | 0.95× | |
| 15 | Kelantan | ~90K | 0.92× | |
| 16 | Terengganu | ~80K | 0.92× |
The strongest cross-interests of the Gardening audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden | Home & Garden | 2.33× | ||
| 02 | Tunic | Fashion & Accessoires | 1.78× | ||
| 03 | Fertilizer | Home & Garden | 1.77× | ||
| 04 | Chiffon (fabric) | Fashion & Accessoires | 1.76× | ||
| 05 | Crêpe | Food & Beverages | 1.73× | ||
| 06 | Kebaya | Fashion & Accessoires | 1.70× | ||
| 07 | Sarong | Fashion & Accessoires | 1.66× | ||
| 08 | Freckle | Beauty & Wellness | 1.65× | ||
| 09 | Awning | Home & Garden | 1.64× | ||
| 10 | Spandex | Fashion & Accessoires | 1.62× | ||
| 11 | Suhoor | Food & Beverages | 1.59× | ||
| 12 | Dining room | Home & Garden | 1.55× | ||
| 13 | Tile | Home & Garden | 1.55× | ||
| 14 | Curtain | Home & Garden | 1.55× | ||
| 15 | Nerve | Health | 1.54× | ||
| 16 | Bawal | Fashion & Accessoires | 1.53× | ||
| 17 | Islamic theology | Politics & Society | 1.53× | ||
| 18 | Old age | Politics & Society | 1.52× | ||
| 19 | Tudong | Fashion & Accessoires | 1.51× | ||
| 20 | Bed sheet | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.16× | |
| Early Adopter Mentality | POWER | 1.11× | |
| Career Orientation | POWER | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.71× | |
| Patriotism | CONSERVATISM | 0.72× | |
| Need for Security | CONSERVATISM | 0.79× |
Gardening has an estimated audience of 1,986,031 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
52.1% of Gardening fans are female, 47.9% are male, with an average age of 42.2 years.
Gardening fans show strongest brand affinity for Garden (2.33×), Kebaya (1.7×), and Bawal (1.53×) over the country average.
Gardening fans in Malaysia are most concentrated in Selangor (reach ~700K), Kuala Lumpur (reach ~400K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Gardening itself, the audience over-indexes on Kebaya (1.7×), Bawal (1.53×), Tudong (1.51×), and Freckle (1.65×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Gardening. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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