A data profile of the people who buy, follow and care about Garden in Malaysia — modelled from more than twelve digital signal sources. Garden has an estimated audience of 2,861,487 people in Malaysia.
The average Garden fan in Malaysia is 43.1 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Gardening, Politics, Renovation, with strongest over-indexing on Gardening (2.33× the country average).
Demographically, the Garden audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Garden fan in Malaysia is balanced, around 43.1 years old, with strong Quality Awareness tendencies and a notable affinity for Gardening.
The key figures that characterise the Garden profile in Malaysia.
54.2% are female, 45.8% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 43.1 |
| Estimated audience size | 2,861,487 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 20% | |
| 30-39 | 24% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide Garden audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 18.9% |
| United Kingdom | 6.1% |
| Italy | 5.6% |
Where the Garden audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Johor | ~600K | 1.66× | |
| 02 | Kuala Lumpur | ~800K | 1.60× | |
| 03 | Selangor | ~1M | 1.32× | |
| 04 | Penang | ~200K | 1.23× | |
| 05 | Sarawak | ~300K | 1.18× | |
| 06 | Sabah | ~300K | 1.12× | |
| 07 | Perak | ~200K | 1.08× | |
| 08 | Pahang | ~100K | 1.01× | |
| 09 | Kedah | ~200K | 0.96× | |
| 10 | Negeri Sembilan | ~100K | 0.96× | |
| 11 | Malacca | ~100K | 0.94× | |
| 12 | Labuan | ~20K | 0.91× | |
| 13 | Perlis | ~40K | 0.88× | |
| 14 | Putrajaya | ~10K | 0.83× | |
| 15 | Kelantan | ~100K | 0.80× | |
| 16 | Terengganu | ~90K | 0.78× |
The strongest cross-interests of the Garden audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden furniture | Home & Garden | 2.97× | ||
| 02 | HVAC | Home & Garden | 2.57× | ||
| 03 | Gardening | Home & Garden | 2.33× | ||
| 04 | Houseplant | Home & Garden | 2.30× | ||
| 05 | Uric acid | Health | 2.24× | ||
| 06 | Blood vessel | Health | 2.20× | ||
| 07 | Ornamental plant | Home & Garden | 2.20× | ||
| 08 | Fertilizer | Home & Garden | 2.02× | ||
| 09 | Real property | Home & Garden | 1.78× | ||
| 10 | Innovation | Business & Career | 1.74× | ||
| 11 | Politics | Politics & Society | 1.73× | ||
| 12 | Microwave oven | Home & Garden | 1.72× | ||
| 13 | Social science | Business & Career | 1.70× | ||
| 14 | Starter home | Home & Garden | 1.70× | ||
| 15 | Renovation | Home & Garden | 1.68× | ||
| 16 | Terraced house | Home & Garden | 1.67× | ||
| 17 | First-time home buyer grant | Home & Garden | 1.63× | ||
| 18 | Sociology | Business & Career | 1.59× | ||
| 19 | Kitchenware | Home & Garden | 1.57× | ||
| 20 | Airbnb | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.40× | |
| DIY Mentality | THRILL | 1.39× | |
| Design Affinity | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Social Media Usage | JOY | 0.83× | |
| Price Sensitivity | PREMIUM | 0.93× |
Garden has an estimated audience of 2,861,487 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
54.2% of Garden fans are female, 45.8% are male, with an average age of 43.1 years.
Garden fans show strongest brand affinity for Gardening (2.33×), Politics (1.73×), and Renovation (1.68×) over the country average.
Garden fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~800K), and Johor (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Garden itself, the audience over-indexes on Politics (1.73×), Renovation (1.68×), Real property (1.78×), and HVAC (2.57×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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