A data profile of the people who buy, follow and care about Renovation in Malaysia — modelled from more than twelve digital signal sources. Renovation has an estimated audience of 2,860,420 people in Malaysia.
The average Renovation fan in Malaysia is 41.9 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Furniture, Home repair, Living room, with strongest over-indexing on Furniture (1.78× the country average).
Demographically, the Renovation audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Renovation fan in Malaysia is balanced, around 41.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Furniture.
The key figures that characterise the Renovation profile in Malaysia.
48.8% are female, 51.2% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 41.9 |
| Estimated audience size | 2,860,420 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 23% | |
| 30-39 | 27% | |
| 40-49 | 24% | |
| 50+ | 20% |
of the worldwide Renovation audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 8.0% |
| United Kingdom | 5.4% |
Where the Renovation audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~1.5M | 1.87× | |
| 02 | Kuala Lumpur | ~900K | 1.70× | |
| 03 | Penang | ~300K | 1.55× | |
| 04 | Johor | ~500K | 1.32× | |
| 05 | Sarawak | ~300K | 1.07× | |
| 06 | Sabah | ~300K | 1.01× | |
| 07 | Negeri Sembilan | ~100K | 1.01× | |
| 08 | Malacca | ~100K | 0.99× | |
| 09 | Perak | ~200K | 0.98× | |
| 10 | Labuan | ~20K | 0.95× | |
| 11 | Perlis | ~40K | 0.92× | |
| 12 | Kedah | ~200K | 0.90× | |
| 13 | Pahang | ~100K | 0.90× | |
| 14 | Putrajaya | ~10K | 0.90× | |
| 15 | Kelantan | ~100K | 0.84× | |
| 16 | Terengganu | ~100K | 0.83× |
The strongest cross-interests of the Renovation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Floor | Home & Garden | 3.77× | ||
| 02 | Countertop | Home & Garden | 3.50× | ||
| 03 | Home repair | Home & Garden | 3.44× | ||
| 04 | Bedroom furniture | Home & Garden | 3.25× | ||
| 05 | Housing estate | Home & Garden | 3.22× | ||
| 06 | Home construction | Home & Garden | 3.16× | ||
| 07 | Dining room | Home & Garden | 2.73× | ||
| 08 | Living room | Home & Garden | 2.60× | ||
| 09 | First-time buyer | Shopping | 2.50× | ||
| 10 | Bedroom | Home & Garden | 2.32× | ||
| 11 | Kitchen cabinet | Home & Garden | 2.25× | ||
| 12 | Government | Politics & Society | 2.18× | ||
| 13 | Cabinetry | Home & Garden | 2.14× | ||
| 14 | Chair | Home & Garden | 2.09× | ||
| 15 | Kitchenware | Home & Garden | 2.09× | ||
| 16 | Real property | Home & Garden | 2.07× | ||
| 17 | Bathroom | Home & Garden | 2.05× | ||
| 18 | Bed | Home & Garden | 1.94× | ||
| 19 | Furniture | Home & Garden | 1.78× | ||
| 20 | Hotels | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.69× | |
| Individualism | JOY | 1.28× | |
| Travelling | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.64× | |
| Patriotism | CONSERVATISM | 0.73× | |
| Career Orientation | POWER | 0.80× |
Renovation has an estimated audience of 2,860,420 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
48.8% of Renovation fans are female, 51.2% are male, with an average age of 41.9 years.
Renovation fans show strongest brand affinity for Furniture (1.78×), Home repair (3.44×), and Living room (2.6×) over the country average.
Renovation fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~900K), and Johor (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Renovation itself, the audience over-indexes on Home repair (3.44×), Living room (2.6×), Bedroom furniture (3.25×), and Home construction (3.16×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Renovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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