A data profile of the people who buy, follow and care about Cabinetry in Malaysia — modelled from more than twelve digital signal sources. Cabinetry has an estimated audience of 2,227,889 people in Malaysia.
Cabinetry has an estimated audience of 2,227,889 people in Malaysia. 59.9% are female, 40.1% are male, average age 40.8. Top brand affinities: Kitchen cabinet, Wardrobe, Sink, Countertop, Closet.
Top brand affinities include Kitchen cabinet, Wardrobe, Sink, with strongest over-indexing on Kitchen cabinet (2.67× the country average).
Demographically, the Cabinetry audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Individualism, Travelling.
The typical Cabinetry fan in Malaysia is more female, around 40.8 years old, with strong Individualism tendencies and a notable affinity for Kitchen cabinet.
The key figures that characterise the Cabinetry profile in Malaysia.
59.9% are female, 40.1% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 40.8 |
| Estimated audience size | 2,227,889 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 25% | |
| 30-39 | 27% | |
| 40-49 | 24% | |
| 50+ | 17% |
of the worldwide Cabinetry audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 24.3% |
| United Kingdom | 5.5% |
| India | 5.4% |
The strongest cross-interests of the Cabinetry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shelf (storage) | Home & Garden | 3.76× | ||
| 02 | Closet | Fashion & Accessoires | 3.35× | ||
| 03 | Countertop | Home & Garden | 3.12× | ||
| 04 | Wardrobe | Fashion & Accessoires | 2.88× | ||
| 05 | Sink | Home & Garden | 2.71× | ||
| 06 | Coffee table | Food & Beverages | 2.70× | ||
| 07 | Kitchen cabinet | Home & Garden | 2.67× | ||
| 08 | Kitchen stove | Home & Garden | 2.30× | ||
| 09 | Microwave oven | Home & Garden | 2.21× | ||
| 10 | Deco | Home & Garden | 2.16× | ||
| 11 | Wallpaper | Home & Garden | 1.93× | ||
| 12 | Chair | Home & Garden | 1.92× | ||
| 13 | Refrigerator | Home & Garden | 1.85× | ||
| 14 | Bedroom | Home & Garden | 1.82× | ||
| 15 | Oven | Home & Garden | 1.75× | ||
| 16 | Bathroom | Home & Garden | 1.66× | ||
| 17 | Waze | Internet & Social Media | 1.60× | ||
| 18 | Bed | Home & Garden | 1.59× | ||
| 19 | Mattress | Home & Garden | 1.56× | ||
| 20 | Sleep | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.29× | |
| Travelling | THRILL | 1.09× | |
| Patriotism | CONSERVATISM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.55× | |
| Need for Security | CONSERVATISM | 0.66× | |
| Family Orientation | CONSERVATISM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Cabinetry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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