A data profile of the people who buy, follow and care about Cabinetry in Australia — modelled from more than twelve digital signal sources. Cabinetry has an estimated audience of 3,215,917 people in Australia.
The average Cabinetry fan in Australia is 45.1 years old, more female, and lives primarily in Victoria.
The audience is concentrated in Victoria, New South Wales, Queensland.
Top brand affinities include Sink, Countertop, Microwave oven, with strongest over-indexing on Sink (3.22× the country average).
Demographically, the Cabinetry audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Cabinetry fan in Australia is more female, around 45.1 years old, with strong Design Affinity tendencies and a notable affinity for Sink.
The key figures that characterise the Cabinetry profile in Australia.
63.2% are female, 36.8% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 45.1 |
| Estimated audience size | 3,215,917 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Cabinetry audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.3% |
| United Kingdom | 5.5% |
| India | 5.4% |
Where the Cabinetry audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~1M | 1.31× | |
| 02 | Victoria | ~1M | 1.27× | |
| 03 | South Australia | ~300K | 1.04× | |
| 04 | Western Australia | ~400K | 1.02× | |
| 05 | New South Wales | ~1M | 0.96× | |
| 06 | Australian Capital Territory | ~70K | 0.96× | |
| 07 | Northern Territory | ~30K | 0.96× | |
| 08 | Tasmania | ~60K | 0.93× |
The strongest cross-interests of the Cabinetry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Closet | Fashion & Accessoires | 4.21× | ||
| 02 | Countertop | Home & Garden | 3.68× | ||
| 03 | Microwave oven | Home & Garden | 3.44× | ||
| 04 | Sink | Home & Garden | 3.22× | ||
| 05 | Kitchen stove | Home & Garden | 2.83× | ||
| 06 | Wardrobe | Fashion & Accessoires | 2.80× | ||
| 07 | Tile | Home & Garden | 1.98× | ||
| 08 | Toilet | Home & Garden | 1.96× | ||
| 09 | Refrigerator | Home & Garden | 1.93× | ||
| 10 | Bedroom furniture | Home & Garden | 1.88× | ||
| 11 | Dining room | Home & Garden | 1.84× | ||
| 12 | Living room | Home & Garden | 1.78× | ||
| 13 | Kitchenware | Home & Garden | 1.76× | ||
| 14 | Chair | Home & Garden | 1.65× | ||
| 15 | Window | Home & Garden | 1.65× | ||
| 16 | IKEA | Home & Garden | 1.64× | ||
| 17 | Bedroom | Home & Garden | 1.63× | ||
| 18 | Bathroom | Home & Garden | 1.57× | ||
| 19 | Industrial design | Business & Career | 1.55× | ||
| 20 | Exhibition game | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.36× | |
| Healthy Lifestyle | BALANCE | 1.35× | |
| Quality Awareness | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.95× | |
| Social Media Usage | JOY | 0.97× | |
| Extroversion | THRILL | 0.97× |
Cabinetry has an estimated audience of 3,215,917 people in Australia, concentrated in Victoria and New South Wales.
63.2% of Cabinetry fans are female, 36.8% are male, with an average age of 45.1 years.
Cabinetry fans show strongest brand affinity for Sink (3.22×), Countertop (3.68×), and Microwave oven (3.44×) over the country average.
Cabinetry fans in Australia are most concentrated in Victoria (reach ~1M), New South Wales (reach ~1M), and Queensland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Cabinetry itself, the audience over-indexes on Countertop (3.68×), Microwave oven (3.44×), IKEA (1.64×), and Kitchen stove (2.83×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Cabinetry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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