A data profile of the people who buy, follow and care about Tile in Australia — modelled from more than twelve digital signal sources. Tile has an estimated audience of 2,251,341 people in Australia.
Tile has an estimated audience of 2,251,341 people in Australia. 58.9% are female, 41.1% are male, average age 44.8. Top brand affinities: IKEA, Real property, Aldi, Home Appliances, Renovation.
Top brand affinities include IKEA, Real property, Aldi, with strongest over-indexing on IKEA (1.65× the country average).
Demographically, the Tile audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Tile fan in Australia is more female, around 44.8 years old, with strong Quality Awareness tendencies and a notable affinity for IKEA.
The key figures that characterise the Tile profile in Australia.
58.9% are female, 41.1% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 44.8 |
| Estimated audience size | 2,251,341 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Tile audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 6.8% |
| Italy | 5.9% |
The strongest cross-interests of the Tile audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Laminate flooring | Home & Garden | 4.02× | ||
| 02 | Shower | Beauty & Wellness | 2.52× | ||
| 03 | Toilet | Home & Garden | 2.45× | ||
| 04 | Microwave oven | Home & Garden | 2.42× | ||
| 05 | Real property | Home & Garden | 2.41× | ||
| 06 | Window blind | Home & Garden | 2.41× | ||
| 07 | Home automation | Technology & Electronics | 2.25× | ||
| 08 | Cabinetry | Home & Garden | 1.98× | ||
| 09 | Kitchenware | Home & Garden | 1.97× | ||
| 10 | Carpet | Home & Garden | 1.89× | ||
| 11 | Home Appliances | Home & Garden | 1.86× | ||
| 12 | Refrigerator | Home & Garden | 1.72× | ||
| 13 | First-time buyer | Shopping | 1.69× | ||
| 14 | Innovation | Business & Career | 1.67× | ||
| 15 | Aldi | Shopping | 1.66× | ||
| 16 | Renovation | Home & Garden | 1.66× | ||
| 17 | IKEA | Home & Garden | 1.65× | ||
| 18 | Luxury real estate | Business & Career | 1.63× | ||
| 19 | First class travel | Travel & Leisure | 1.58× | ||
| 20 | Solar energy | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.57× | |
| Convenience Orientation | PREMIUM | 1.48× | |
| DIY Mentality | THRILL | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.87× | |
| Travelling | THRILL | 0.88× | |
| Social Media Usage | JOY | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Tile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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