A data profile of the people who buy, follow and care about Carpet in Australia — modelled from more than twelve digital signal sources. Carpet has an estimated audience of 2,941,849 people in Australia.
The average Carpet fan in Australia is 45.2 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include IKEA, Bedroom, Flooring, with strongest over-indexing on IKEA (1.58× the country average).
Demographically, the Carpet audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Carpet fan in Australia is more female, around 45.2 years old, with strong Design Affinity tendencies and a notable affinity for IKEA.
The key figures that characterise the Carpet profile in Australia.
69.8% are female, 30.2% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
| Average age | 45.2 |
| Estimated audience size | 2,941,849 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Carpet audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.4% |
| United Kingdom | 8.3% |
| Italy | 3.1% |
Where the Carpet audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tasmania | ~70K | 1.15× | |
| 02 | Victoria | ~1M | 1.12× | |
| 03 | South Australia | ~200K | 1.03× | |
| 04 | Queensland | ~700K | 1.01× | |
| 05 | Western Australia | ~300K | 1.00× | |
| 06 | New South Wales | ~1M | 0.99× | |
| 07 | Australian Capital Territory | ~60K | 0.95× | |
| 08 | Northern Territory | ~20K | 0.85× |
The strongest cross-interests of the Carpet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Laminate flooring | Home & Garden | 2.74× | ||
| 02 | Flooring | Home & Garden | 2.39× | ||
| 03 | Floor | Home & Garden | 2.36× | ||
| 04 | Dining room | Home & Garden | 1.93× | ||
| 05 | Tile | Home & Garden | 1.89× | ||
| 06 | Fiber | Health | 1.82× | ||
| 07 | Weaving | Fashion & Accessoires | 1.80× | ||
| 08 | Bedroom furniture | Home & Garden | 1.72× | ||
| 09 | Living room | Home & Garden | 1.71× | ||
| 10 | Bedroom | Home & Garden | 1.66× | ||
| 11 | Pillow | Home & Garden | 1.66× | ||
| 12 | Wool | Fashion & Accessoires | 1.65× | ||
| 13 | Table (furniture) | Home & Garden | 1.65× | ||
| 14 | Countertop | Home & Garden | 1.62× | ||
| 15 | IKEA | Home & Garden | 1.58× | ||
| 16 | Chair | Home & Garden | 1.58× | ||
| 17 | Cabinetry | Home & Garden | 1.54× | ||
| 18 | Sink | Home & Garden | 1.53× | ||
| 19 | Mattress | Home & Garden | 1.50× | ||
| 20 | Couch | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.38× | |
| Quality Awareness | PREMIUM | 1.22× | |
| Creativity | OPEN | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.95× | |
| Patriotism | CONSERVATISM | 0.96× | |
| Urban Lifestyle | OPEN | 0.97× |
Carpet has an estimated audience of 2,941,849 people in Australia, concentrated in New South Wales and Victoria.
69.8% of Carpet fans are female, 30.2% are male, with an average age of 45.2 years.
Carpet fans show strongest brand affinity for IKEA (1.58×), Bedroom (1.66×), and Flooring (2.39×) over the country average.
Carpet fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~1M), and Queensland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Carpet itself, the audience over-indexes on Bedroom (1.66×), Flooring (2.39×), Living room (1.71×), and Chair (1.58×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Carpet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.