A data profile of the people who buy, follow and care about Table (furniture) in Australia — modelled from more than twelve digital signal sources. Table (furniture) has an estimated audience of 1,964,645 people in Australia.
Table (furniture) has an estimated audience of 1,964,645 people in Australia. 67.3% are female, 32.7% are male, average age 45.3. Top brand affinities: IKEA, TK Maxx, Kitchenware, Home Appliances, Aldi.
Top brand affinities include IKEA, TK Maxx, Kitchenware, with strongest over-indexing on IKEA (2.97× the country average).
Demographically, the Table (furniture) audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Table (furniture) fan in Australia is more female, around 45.3 years old, with strong Quality Awareness tendencies and a notable affinity for IKEA.
The key figures that characterise the Table (furniture) profile in Australia.
67.3% are female, 32.7% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 45.3 |
| Estimated audience size | 1,964,645 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Table (furniture) audience comes from Australia.
| Country | Share |
|---|---|
| United States | 14.5% |
| Japan | 8.1% |
| Germany | 4.7% |
The strongest cross-interests of the Table (furniture) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Houzz | Home & Garden | 4.33× | ||
| 02 | TK Maxx | Shopping | 4.28× | ||
| 03 | Kitchenware | Home & Garden | 3.36× | ||
| 04 | Garden furniture | Home & Garden | 3.29× | ||
| 05 | Blanket | Home & Garden | 3.22× | ||
| 06 | IKEA | Home & Garden | 2.97× | ||
| 07 | Microwave oven | Home & Garden | 2.74× | ||
| 08 | Discount stores | Shopping | 2.35× | ||
| 09 | Real property | Home & Garden | 2.20× | ||
| 10 | Children's clothing | Fashion & Accessoires | 2.20× | ||
| 11 | Home Appliances | Home & Garden | 2.12× | ||
| 12 | Luxury real estate | Business & Career | 2.06× | ||
| 13 | Aldi | Shopping | 1.86× | ||
| 14 | Refrigerator | Home & Garden | 1.84× | ||
| 15 | Renovation | Home & Garden | 1.76× | ||
| 16 | First-time buyer | Shopping | 1.71× | ||
| 17 | Mattress | Home & Garden | 1.70× | ||
| 18 | Organic food | Food & Beverages | 1.58× | ||
| 19 | Shopping malls | Shopping | 1.53× | ||
| 20 | Furniture | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.10× | |
| Design Affinity | PREMIUM | 1.79× | |
| Convenience Orientation | PREMIUM | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.88× | |
| Social Media Usage | JOY | 0.92× | |
| Risk Appetite | THRILL | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Table (furniture). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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