Rascasse Audience Intelligence

Table (furniture) Audience in Germany

A data profile of the people who buy, follow and care about Table (furniture) in Germany — modelled from more than twelve digital signal sources. Table (furniture) has an estimated audience of 4,521,215 people in Germany.

#773among Topic in Germany#95in Home & Garden

The average Table (furniture) fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pillow, Blanket, Ornamental plant, with strongest over-indexing on Pillow (12.59× the country average).

Demographically, the Table (furniture) audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Table (furniture) fan in Germany is more female, around 41.2 years old, with strong Quality Awareness tendencies and a notable affinity for Pillow.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Table (furniture) profile in Germany.

Audience size
4.5M
in Germany
Gender
66.0%♀
34.0% male
Age
41.2
average years
Country rank
#1241
Topic in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Table (furniture) fans

66.0% are female, 34.0% are male, average age 41.2.

Fig. 02

Gender split

66.0%
Female
34.0%
Male
Demographic split for Table (furniture) audience in Germany
MetricValue
Female66.0%
Male34.0%
Average age41.2
Estimated audience size4,521,215
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Table (furniture) audience in Germany
Age bracketShare%
16-1913%
20-2919%
30-3922%
40-4924%
50+21%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Table (furniture) audience comes from Germany.

Worldwide audience distribution share by country for Table (furniture)
CountryShare
United States14.5%
Japan8.1%
Germany4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Table (furniture) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Table (furniture) fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~100K1.32×
02Nordrhein-Westfalen~1M1.09×
03Bremen~40K1.09×
04Saarland~60K1.06×
05Baden-Württemberg~600K1.02×
06Niedersachsen~400K1.01×
07Sachsen-Anhalt~100K1.00×
08Rheinland-Pfalz~200K0.99×
09Bayern~700K0.97×
10Berlin~200K0.97×
11Hessen~300K0.96×
12Hamburg~100K0.96×
13Sachsen~200K0.95×
14Brandenburg~100K0.93×
15Thüringen~100K0.92×
16Schleswig-Holstein~100K0.89×
Fig. 06

Affinity by region

Affinity by region — Table (furniture), Germany
0.89×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Table (furniture) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Table (furniture) audience
#·InterestCategoryAffinity×
01BlanketHome & Garden12.62×
02PillowHome & Garden12.59×
03Ornamental plantHome & Garden6.96×
04Floral designHome & Garden5.90×
05VitraHome & Garden5.84×
06Ready-to-assemble furnitureHome & Garden5.09×
07MattressHome & Garden4.72×
08Garden furnitureHome & Garden4.67×
09PandoraFashion & Accessoires4.25×
10RefrigeratorHome & Garden3.70×
11KitchenHome & Garden3.39×
12Starter homeHome & Garden3.35×
13KitchenwareHome & Garden3.33×
14HouseplantHome & Garden3.19×
15Terraced houseHome & Garden3.18×
16Decorative artsArts & Culture2.36×
17IKEAHome & Garden2.30×
18ApartmentBusiness & Career2.04×
19Google MapsInternet & Social Media1.99×
20FurnitureHome & Garden1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Table (furniture) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Table (furniture) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.54×
Design AffinityPREMIUM2.12×
IndulgenceJOY1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Table (furniture) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.77×
Social Media UsageJOY0.92×
Community OrientationOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Table (furniture) have in Germany?

Table (furniture) has an estimated audience of 4,521,215 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Table (furniture) fans?

66.0% of Table (furniture) fans are female, 34.0% are male, with an average age of 41.2 years.

03

Which brands do Table (furniture) fans like most?

Table (furniture) fans show strongest brand affinity for Pillow (12.59×), Blanket (12.62×), and Ornamental plant (6.96×) over the country average.

04

Where do Table (furniture) fans live in Germany?

Table (furniture) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Table (furniture) fans also like?

Beyond Table (furniture) itself, the audience over-indexes on Blanket (12.62×), Ornamental plant (6.96×), Kitchen (3.39×), and Garden furniture (4.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Table (furniture) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Table (furniture). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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