Table (furniture) Audience in Germany
Table (furniture) has an estimated audience of 4,521,215 people in Germany. 66.0% are female, 34.0% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mothercare, Cachorro, Home Delivery, Bank account, Information sensitivity.
The average Table (furniture) fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mothercare, Cachorro, Home Delivery, with strongest over-indexing on Mothercare (1.89× the country average). Demographically, the Table (furniture) audience skews more female with an average age of 41.2, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Table (furniture) fans
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 41.2 |
| Estimated audience size | 4,521,215 |
Audience persona
The typical Table (furniture) fan in Germany is more female, around 41.2 years old, with strong DIY Mentality tendencies and a notable affinity for Mothercare.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,115,937 | 1.13× |
| Bayern | 726,861 | 1× |
| Baden-Württemberg | 659,003 | 1.07× |
| Niedersachsen | 460,655 | 1.05× |
| Hessen | 325,464 | 0.94× |
| Rheinland-Pfalz | 230,117 | 1.02× |
| Sachsen | 220,059 | 0.99× |
| Berlin | 189,493 | 0.94× |
| Schleswig-Holstein | 139,326 | 0.86× |
| Brandenburg | 130,668 | 0.93× |
| Sachsen-Anhalt | 115,103 | 0.98× |
| Thüringen | 104,459 | 0.91× |
| Hamburg | 96,818 | 0.95× |
| Mecklenburg-Vorpommern | 93,834 | 1.09× |
| Saarland | 58,161 | 1.05× |
| Bremen | 42,637 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 1.89× | Kids & Family |
| Cachorro | 2.46× | Pets & Animals |
| Home Delivery | 1.86× | Food & Beverages |
| Bank account | 1.94× | Business & Career |
| Information sensitivity | 3.47× | Technology & Electronics |
| Emil Nolde | 2.92× | Arts & Culture |
| Sixx | 1.63× | Movies & TV |
| Soldering iron | 2.57× | Home & Garden |
| Jersey (fabric) | 2.45× | Fashion & Accessoires |
| Hachis Parmentier | 5.74× | Food & Beverages |
| Ipekyol | 1.87× | Shopping |
| Sinister (band) | 5.55× | Music & Radio |
| Isha Yoga | 4.23× | Sports |
| Vijesti.ba | 1.73× | News |
| Celtic punk | 3.39× | Music & Radio |
| Bugatti Chiron | 2.19× | Cars & Mobility |
| Hapur | 5.72× | Travel & Leisure |
| Roger Federer | 1.5× | Sports |
| The Hunt (2012 film) | 1.71× | Movies & TV |
| Superior Hiking Trail | 4.26× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.85 |
| Design Affinity | PREMIUM | 1.81 |
| Quality Awareness | PREMIUM | 1.75 |
| Creativity | OPEN | 1.46 |
| Sustainability | BALANCE | 1.45 |
| Sports Activity | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.5% |
| Japan | 8.1% |
| Germany | 4.7% |
See Table (furniture) audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Table (furniture) have in Germany?
Table (furniture) has an estimated audience of 4,521,215 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Table (furniture) fans?
66.0% of Table (furniture) fans are female, 34.0% are male, with an average age of 41.2 years.
Which brands do Table (furniture) fans like most?
Table (furniture) fans show strongest brand affinity for Mothercare (1.89×), Cachorro (2.46×), and Home Delivery (1.86×) over the country average.
Where do Table (furniture) fans live in Germany?
Table (furniture) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,115,937), Bayern (reach 726,861), and Baden-Württemberg (reach 659,003). These three regions account for the largest share of the active audience.
What other brands do Table (furniture) fans also like?
Beyond Table (furniture) itself, the audience over-indexes on Cachorro (2.46×), Home Delivery (1.86×), Bank account (1.94×), and Information sensitivity (3.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Table (furniture). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.