A data profile of the people who buy, follow and care about Table (furniture) in Italy — modelled from more than twelve digital signal sources. Table (furniture) has an estimated audience of 4,032,346 people in Italy.
Table (furniture) has an estimated audience of 4,032,346 people in Italy. 64.3% are female, 35.7% are male, average age 43.4. Top brand affinities: Modern architecture, IKEA, Flower bouquet, Garden furniture, Floral design.
Top brand affinities include Modern architecture, IKEA, Flower bouquet, with strongest over-indexing on Modern architecture (5.79× the country average).
Demographically, the Table (furniture) audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Table (furniture) fan in Italy is more female, around 43.4 years old, with strong Quality Awareness tendencies and a notable affinity for Modern architecture.
The key figures that characterise the Table (furniture) profile in Italy.
64.3% are female, 35.7% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 43.4 |
| Estimated audience size | 4,032,346 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Table (furniture) audience comes from Italy.
| Country | Share |
|---|---|
| United States | 14.5% |
| Japan | 8.1% |
| Germany | 4.7% |
The strongest cross-interests of the Table (furniture) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Floral design | Home & Garden | 6.84× | ||
| 02 | Kartell | Home & Garden | 6.59× | ||
| 03 | Modern architecture | Arts & Culture | 5.79× | ||
| 04 | Miele | Home & Garden | 5.50× | ||
| 05 | Flower bouquet | Home & Garden | 5.33× | ||
| 06 | Garden furniture | Home & Garden | 5.24× | ||
| 07 | Modern furniture | Home & Garden | 4.86× | ||
| 08 | Microwave oven | Home & Garden | 3.77× | ||
| 09 | Tableware | Food & Beverages | 3.12× | ||
| 10 | Kitchenware | Home & Garden | 2.72× | ||
| 11 | IKEA | Home & Garden | 2.71× | ||
| 12 | HVAC | Home & Garden | 2.70× | ||
| 13 | Volunteering | Politics & Society | 2.04× | ||
| 14 | Wikipedia | Internet & Social Media | 1.96× | ||
| 15 | Home Appliances | Home & Garden | 1.86× | ||
| 16 | Coffeehouses | Food & Beverages | 1.76× | ||
| 17 | Home improvement | Home & Garden | 1.71× | ||
| 18 | Coop | Food & Beverages | 1.70× | ||
| 19 | Shopping malls | Shopping | 1.55× | ||
| 20 | Lidl | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.66× | |
| Design Affinity | PREMIUM | 2.11× | |
| Convenience Orientation | PREMIUM | 2.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.70× | |
| Early Adopter Mentality | POWER | 0.88× | |
| Extroversion | THRILL | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Table (furniture). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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