Rascasse Audience Intelligence

Table (furniture) Audience in United States

A data profile of the people who buy, follow and care about Table (furniture) in United States — modelled from more than twelve digital signal sources. Table (furniture) has an estimated audience of 13,948,319 people in United States.

#1707among Topic in United States#192in Home & Garden

The average Table (furniture) fan in United States is 40.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Apartment, Blanket, Kitchenware, with strongest over-indexing on Apartment (2.74× the country average).

Demographically, the Table (furniture) audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Table (furniture) fan in United States is more female, around 40.4 years old, with strong Indulgence tendencies and a notable affinity for Apartment.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Table (furniture) profile in United States.

Audience size
13.9M
in United States
Gender
65.6%♀
34.4% male
Age
40.4
average years
Country rank
#2532
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Table (furniture) fans

65.6% are female, 34.4% are male, average age 40.4.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for Table (furniture) audience in United States
MetricValue
Female65.6%
Male34.4%
Average age40.4
Estimated audience size13,948,319
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Table (furniture) audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3920%
40-4921%
50+23%
Fig. 04

Worldwide distribution

14.5%

of the worldwide Table (furniture) audience comes from United States.

Worldwide audience distribution share by country for Table (furniture)
CountryShare
United States14.5%
Japan8.1%
Germany4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Table (furniture) audience in United States is strongest.

Fig. 05

Top regions by affinity

Table (furniture) fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~500K1.74×
02Texas~1.5M1.32×
03Louisiana~200K1.24×
04North Carolina~500K1.23×
05California~2M1.21×
06Indiana~300K1.15×
07Kentucky~200K1.14×
08Georgia~500K1.13×
09Arkansas~100K1.12×
10South Dakota~40K1.12×
11New Hampshire~60K1.08×
12New Jersey~400K1.07×
13Arizona~300K1.06×
14Missouri~200K1.06×
15South Carolina~200K1.06×
16Illinois~500K1.05×
17Mississippi~100K1.05×
18Pennsylvania~500K1.04×
19Oklahoma~200K1.03×
20Virginia~300K1.02×
21Kansas~100K1.02×
22New York~800K1.00×
23Alabama~200K1.00×
24Nebraska~70K1.00×
25North Dakota~30K1.00×
26Michigan~400K0.98×
27Utah~100K0.98×
28Ohio~400K0.97×
29Rhode Island~40K0.97×
30Minnesota~200K0.96×
31Washington~300K0.95×
32Connecticut~100K0.95×
33Tennessee~300K0.94×
34Wisconsin~200K0.94×
35New Mexico~70K0.94×
36Maryland~200K0.92×
37Colorado~200K0.92×
38Nevada~100K0.92×
39Florida~800K0.90×
40Iowa~100K0.90×
41Idaho~60K0.90×
42Hawaii~50K0.90×
43West Virginia~60K0.88×
44Oregon~100K0.87×
45Delaware~30K0.86×
46Montana~30K0.84×
47Alaska~30K0.84×
48Maine~40K0.80×
49Vermont~20K0.79×
50Washington, District of Columbia~30K0.70×
Fig. 06

Affinity by region

Affinity by region — Table (furniture), United States
0.70×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Table (furniture) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Table (furniture) audience
#·InterestCategoryAffinity×
01BlanketHome & Garden5.85×
02HandymanHome & Garden5.33×
03Garden furnitureHome & Garden4.44×
04Modern architectureArts & Culture4.18×
05Modern furnitureHome & Garden4.15×
06HouzzHome & Garden3.60×
07KitchenwareHome & Garden3.55×
08Property finderHome & Garden3.43×
09Mineral waterFood & Beverages3.18×
10Microwave ovenHome & Garden3.03×
11ApartmentBusiness & Career2.74×
12Discount storesShopping2.65×
13IKEAHome & Garden2.47×
14Decorative artsArts & Culture2.31×
15CabinetryHome & Garden2.13×
16RenovationHome & Garden1.99×
17Home AppliancesHome & Garden1.97×
18Nordstrom rackFashion & Accessoires1.88×
19Shopping mallsShopping1.82×
20FurnitureHome & Garden1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Table (furniture) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Table (furniture) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.77×
Design AffinityPREMIUM1.73×
DIY MentalityTHRILL1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Table (furniture) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.70×
Early Adopter MentalityPOWER0.82×
Risk AppetiteTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Table (furniture) have in United States?

Table (furniture) has an estimated audience of 13,948,319 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Table (furniture) fans?

65.6% of Table (furniture) fans are female, 34.4% are male, with an average age of 40.4 years.

03

Which brands do Table (furniture) fans like most?

Table (furniture) fans show strongest brand affinity for Apartment (2.74×), Blanket (5.85×), and Kitchenware (3.55×) over the country average.

04

Where do Table (furniture) fans live in United States?

Table (furniture) fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Table (furniture) fans also like?

Beyond Table (furniture) itself, the audience over-indexes on Blanket (5.85×), Kitchenware (3.55×), Modern architecture (4.18×), and Property finder (3.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Table (furniture) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Table (furniture). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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