A data profile of the people who buy, follow and care about Garden furniture in Australia — modelled from more than twelve digital signal sources. Garden furniture has an estimated audience of 2,043,046 people in Australia.
The average Garden furniture fan in Australia is 43.8 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include IKEA, Household goods, Backyard, with strongest over-indexing on IKEA (2.15× the country average).
Demographically, the Garden furniture audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Garden furniture fan in Australia is more female, around 43.8 years old, with strong Design Affinity tendencies and a notable affinity for IKEA.
The key figures that characterise the Garden furniture profile in Australia.
64.7% are female, 35.3% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 43.8 |
| Estimated audience size | 2,043,046 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Garden furniture audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.7% |
| United Kingdom | 9.7% |
| China | 6.5% |
Where the Garden furniture audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Western Australia | ~300K | 1.25× | |
| 02 | New South Wales | ~700K | 1.01× | |
| 03 | Northern Territory | ~20K | 1.01× | |
| 04 | Australian Capital Territory | ~40K | 0.99× | |
| 05 | Queensland | ~500K | 0.97× | |
| 06 | Tasmania | ~40K | 0.97× | |
| 07 | Victoria | ~600K | 0.94× | |
| 08 | South Australia | ~100K | 0.91× |
The strongest cross-interests of the Garden furniture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Backyard | Home & Garden | 3.81× | ||
| 02 | Patio | Home & Garden | 3.42× | ||
| 03 | Freedom Furniture | Home & Garden | 3.33× | ||
| 04 | Table (furniture) | Home & Garden | 3.29× | ||
| 05 | Household goods | Home & Garden | 3.25× | ||
| 06 | Bedroom furniture | Home & Garden | 3.25× | ||
| 07 | Dining room | Home & Garden | 2.75× | ||
| 08 | Landscape design | Business & Career | 2.53× | ||
| 09 | Couch | Home & Garden | 2.51× | ||
| 10 | Chair | Home & Garden | 2.42× | ||
| 11 | Living room | Home & Garden | 2.25× | ||
| 12 | Bedding | Home & Garden | 2.23× | ||
| 13 | Industrial design | Business & Career | 2.20× | ||
| 14 | IKEA | Home & Garden | 2.15× | ||
| 15 | Bed | Home & Garden | 2.00× | ||
| 16 | Harvey Norman | Shopping | 1.87× | ||
| 17 | Home Appliances | Home & Garden | 1.85× | ||
| 18 | Garden | Home & Garden | 1.81× | ||
| 19 | Renovation | Home & Garden | 1.66× | ||
| 20 | ABC News (Australia) | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.87× | |
| Quality Awareness | PREMIUM | 1.43× | |
| DIY Mentality | THRILL | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Risk Appetite | THRILL | 0.71× | |
| Early Adopter Mentality | POWER | 0.78× |
Garden furniture has an estimated audience of 2,043,046 people in Australia, concentrated in New South Wales and Victoria.
64.7% of Garden furniture fans are female, 35.3% are male, with an average age of 43.8 years.
Garden furniture fans show strongest brand affinity for IKEA (2.15×), Household goods (3.25×), and Backyard (3.81×) over the country average.
Garden furniture fans in Australia are most concentrated in New South Wales (reach ~700K), Victoria (reach ~600K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Garden furniture itself, the audience over-indexes on Household goods (3.25×), Backyard (3.81×), Garden (1.81×), and Harvey Norman (1.87×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Garden furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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