A data profile of the people who buy, follow and care about Chair in Australia — modelled from more than twelve digital signal sources. Chair has an estimated audience of 4,734,044 people in Australia.
Chair has an estimated audience of 4,734,044 people in Australia. 67.2% are female, 32.8% are male, average age 44.8. Top brand affinities: IKEA, Aldi, Blanket, Home Appliances, Renovation.
Top brand affinities include IKEA, Aldi, Blanket, with strongest over-indexing on IKEA (2.17× the country average).
Demographically, the Chair audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Chair fan in Australia is more female, around 44.8 years old, with strong Quality Awareness tendencies and a notable affinity for IKEA.
The key figures that characterise the Chair profile in Australia.
67.2% are female, 32.8% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 44.8 |
| Estimated audience size | 4,734,044 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Chair audience comes from Australia.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 7.3% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Chair audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blanket | Home & Garden | 2.77× | ||
| 02 | Kitchenware | Home & Garden | 2.62× | ||
| 03 | TK Maxx | Shopping | 2.52× | ||
| 04 | Garden furniture | Home & Garden | 2.42× | ||
| 05 | Window blind | Home & Garden | 2.40× | ||
| 06 | IKEA | Home & Garden | 2.17× | ||
| 07 | Microwave oven | Home & Garden | 2.11× | ||
| 08 | Real property | Home & Garden | 2.07× | ||
| 09 | Discount stores | Shopping | 1.81× | ||
| 10 | Aldi | Shopping | 1.79× | ||
| 11 | Home Appliances | Home & Garden | 1.78× | ||
| 12 | Children's clothing | Fashion & Accessoires | 1.76× | ||
| 13 | Luxury real estate | Business & Career | 1.74× | ||
| 14 | Department store | Shopping | 1.72× | ||
| 15 | Mattress | Home & Garden | 1.70× | ||
| 16 | Refrigerator | Home & Garden | 1.69× | ||
| 17 | Cabinetry | Home & Garden | 1.65× | ||
| 18 | Renovation | Home & Garden | 1.62× | ||
| 19 | First-time buyer | Shopping | 1.60× | ||
| 20 | Internet & Social Media | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.55× | |
| Design Affinity | PREMIUM | 1.54× | |
| Indulgence | JOY | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.92× | |
| Pet Ownership | JOY | 0.92× | |
| Travelling | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Chair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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