Rascasse Audience Intelligence

Chair Audience in Switzerland

A data profile of the people who buy, follow and care about Chair in Switzerland — modelled from more than twelve digital signal sources. Chair has an estimated audience of 1,012,786 people in Switzerland.

#354among Topic in Switzerland
#33in Home & Garden

The average Chair fan in Switzerland is 42.3 years old, more female, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Aargau.

Top brand affinities include Coop, Conforama, IKEA, with strongest over-indexing on Coop (1.61× the country average).

Demographically, the Chair audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Design Affinity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.

The typical Chair fan in Switzerland is more female, around 42.3 years old, with strong Design Affinity tendencies and a notable affinity for Coop.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Chair profile in Switzerland.

Audience size
1M
in Switzerland
Gender
65.1%♀
34.9% male
Age
42.3
average years
Country rank
#527
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chair fans

65.1% are female, 34.9% are male, average age 42.3.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for Chair audience in Switzerland
MetricValue
Female65.1%
Male34.9%
Average age42.3
Estimated audience size1,012,786
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Chair audience in Switzerland
Age bracketShare%
16-1910%
20-2920%
30-3922%
40-4924%
50+24%
Fig. 04

Worldwide distribution

0.5%

of the worldwide Chair audience comes from Switzerland.

Worldwide audience distribution share by country for Chair
CountryShare
United States16.8%
Japan7.3%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chair audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Chair fans by region: top regions in Switzerland
#RegionReachAffinity×
01Canton of Zürich~500K2.67×
02Aargau~100K1.81×
03Luzern~70K1.69×
04Canton of St. Gallen~80K1.63×
05Canton of Zug~20K1.46×
06Thurgau~40K1.41×
07Schwyz~20K1.35×
08Solothurn~30K1.27×
09Canton of Bern~100K1.24×
10Schaffhausen~9K1.11×
11Basel-City~40K0.97×
12Canton of Glarus~4K0.95×
13Graubünden~20K0.91×
14Canton of Nidwalden~3K0.90×
15Appenzell Innerrhoden~1K0.87×
16Appenzell Ausserrhoden~4K0.83×
17Uri~3K0.83×
18Canton of Obwalden~3K0.82×
19Fribourg~30K0.79×
20Basel-Landschaft~20K0.79×
21Jura~5K0.76×
22Vaud~70K0.68×
23Neuchatel~10K0.66×
24Valais~30K0.63×
25Ticino~30K0.62×
26Canton of Geneva~40K0.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chair audience
#·InterestCategoryAffinity×
01Bed sheetHome & Garden6.05×
02BlanketHome & Garden5.95×
03Bedroom furnitureHome & Garden4.96×
04Zara HomeHome & Garden4.27×
05Garden furnitureHome & Garden3.52×
06Ready-to-assemble furnitureHome & Garden3.38×
07HornbachShopping2.35×
08ConforamaHome & Garden2.30×
09ZaraShopping2.29×
10Interior designBusiness & Career1.98×
11ApartmentBusiness & Career1.91×
12UBSBusiness & Career1.80×
13WikipediaInternet & Social Media1.72×
14SpasBeauty & Wellness1.69×
15CoopFood & Beverages1.61×
16IKEAHome & Garden1.59×
17Swiss International Air LinesTravel & Leisure1.53×
18AldiShopping1.53×
19Mobile phonesTechnology & Electronics1.53×
20EducationBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chair audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.65×
Community OrientationOPEN1.57×
Career OrientationPOWER1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chair audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.95×
Healthy LifestyleBALANCE0.97×
Sports ActivityPOWER0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chair have in Switzerland?

Chair has an estimated audience of 1,012,786 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.

02

What is the gender split and age of Chair fans?

65.1% of Chair fans are female, 34.9% are male, with an average age of 42.3 years.

03

Which brands do Chair fans like most?

Chair fans show strongest brand affinity for Coop (1.61×), Conforama (2.3×), and IKEA (1.59×) over the country average.

04

Where do Chair fans live in Switzerland?

Chair fans in Switzerland are most concentrated in Canton of Zürich (reach ~500K), Canton of Bern (reach ~100K), and Aargau (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Chair fans also like?

Beyond Chair itself, the audience over-indexes on Conforama (2.3×), IKEA (1.59×), Bedroom furniture (4.96×), and Hornbach (2.35×) compared to the Switzerland average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Switzerland

See Chair audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Chair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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