A data profile of the people who buy, follow and care about Interior design in Switzerland — modelled from more than twelve digital signal sources. Interior design has an estimated audience of 1,429,143 people in Switzerland.
The average Interior design fan in Switzerland is 43.7 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Aargau.
Top brand affinities include IKEA, Renovation, Home improvement, with strongest over-indexing on IKEA (1.53× the country average).
Demographically, the Interior design audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Interior design fan in Switzerland is more female, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for IKEA.
The key figures that characterise the Interior design profile in Switzerland.
58.9% are female, 41.1% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 43.7 |
| Estimated audience size | 1,429,143 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Interior design audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 18.4% |
| United Kingdom | 4.8% |
| Japan | 4.4% |
Where the Interior design audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~400K | 1.78× | |
| 02 | Canton of St. Gallen | ~100K | 1.61× | |
| 03 | Aargau | ~100K | 1.49× | |
| 04 | Luzern | ~90K | 1.49× | |
| 05 | Schwyz | ~30K | 1.48× | |
| 06 | Canton of Zug | ~30K | 1.44× | |
| 07 | Ticino | ~80K | 1.41× | |
| 08 | Canton of Bern | ~200K | 1.36× | |
| 09 | Graubünden | ~40K | 1.32× | |
| 10 | Thurgau | ~50K | 1.19× | |
| 11 | Solothurn | ~40K | 1.11× | |
| 12 | Basel-City | ~60K | 1.10× | |
| 13 | Appenzell Ausserrhoden | ~7K | 1.09× | |
| 14 | Basel-Landschaft | ~30K | 1.02× | |
| 15 | Schaffhausen | ~10K | 1.00× | |
| 16 | Appenzell Innerrhoden | ~2K | 0.98× | |
| 17 | Canton of Obwalden | ~5K | 0.94× | |
| 18 | Canton of Nidwalden | ~5K | 0.94× | |
| 19 | Canton of Glarus | ~5K | 0.91× | |
| 20 | Uri | ~4K | 0.89× | |
| 21 | Jura | ~8K | 0.78× | |
| 22 | Neuchatel | ~20K | 0.70× | |
| 23 | Canton of Geneva | ~70K | 0.68× | |
| 24 | Fribourg | ~30K | 0.66× | |
| 25 | Vaud | ~90K | 0.64× | |
| 26 | Valais | ~40K | 0.63× |
The strongest cross-interests of the Interior design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home repair | Home & Garden | 2.19× | ||
| 02 | Home décor products | Home & Garden | 2.10× | ||
| 03 | Home construction | Home & Garden | 2.09× | ||
| 04 | Renovation | Home & Garden | 1.99× | ||
| 05 | Chair | Home & Garden | 1.98× | ||
| 06 | Home Design | Home & Garden | 1.86× | ||
| 07 | Living room | Home & Garden | 1.84× | ||
| 08 | Bedroom | Home & Garden | 1.76× | ||
| 09 | Immobilien | Business & Career | 1.74× | ||
| 10 | Modern architecture | Arts & Culture | 1.73× | ||
| 11 | Industrial design | Business & Career | 1.69× | ||
| 12 | Decorative arts | Arts & Culture | 1.68× | ||
| 13 | Property finder | Home & Garden | 1.68× | ||
| 14 | Home improvement | Home & Garden | 1.59× | ||
| 15 | Luxury real estate | Business & Career | 1.56× | ||
| 16 | Architecture & Design | Business & Career | 1.55× | ||
| 17 | Toddler | Kids & Family | 1.54× | ||
| 18 | IKEA | Home & Garden | 1.53× | ||
| 19 | Bed | Home & Garden | 1.52× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.34× | |
| Healthy Lifestyle | BALANCE | 1.10× | |
| Price Sensitivity | PREMIUM | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.44× | |
| Travelling | THRILL | 0.75× | |
| Social Media Usage | JOY | 0.87× |
Interior design has an estimated audience of 1,429,143 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
58.9% of Interior design fans are female, 41.1% are male, with an average age of 43.7 years.
Interior design fans show strongest brand affinity for IKEA (1.53×), Renovation (1.99×), and Home improvement (1.59×) over the country average.
Interior design fans in Switzerland are most concentrated in Canton of Zürich (reach ~400K), Canton of Bern (reach ~200K), and Aargau (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Interior design itself, the audience over-indexes on Renovation (1.99×), Home improvement (1.59×), Home repair (2.19×), and Do it yourself (DIY) (1.51×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Interior design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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