A data profile of the people who buy, follow and care about Interior design in Australia — modelled from more than twelve digital signal sources. Interior design has an estimated audience of 4,945,147 people in Australia.
The average Interior design fan in Australia is 43.6 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Home décor products, Home Decoration & Design, Danish design, with strongest over-indexing on Home décor products (1.61× the country average).
Demographically, the Interior design audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 15 brand affinities and 8 regions tracked by Rascasse.
The typical Interior design fan in Australia is more female, around 43.6 years old, with strong Design Affinity tendencies and a notable affinity for Home décor products.
The key figures that characterise the Interior design profile in Australia.
62.6% are female, 37.4% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 43.6 |
| Estimated audience size | 4,945,147 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Interior design audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.4% |
| United Kingdom | 4.8% |
| Japan | 4.4% |
Where the Interior design audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~2M | 1.17× | |
| 02 | Victoria | ~1.5M | 1.13× | |
| 03 | Australian Capital Territory | ~100K | 1.12× | |
| 04 | Queensland | ~1M | 1.05× | |
| 05 | South Australia | ~400K | 1.01× | |
| 06 | Northern Territory | ~40K | 0.91× | |
| 07 | Tasmania | ~100K | 0.90× | |
| 08 | Western Australia | ~500K | 0.89× |
The strongest cross-interests of the Interior design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home décor products | Home & Garden | 1.61× | ||
| 02 | Home Decoration & Design | Home & Garden | 1.59× | ||
| 03 | Interior design magazine | Home & Garden | 1.59× | ||
| 04 | Shalwar kameez | Fashion & Accessoires | 1.57× | ||
| 05 | Finders Keepers the Label | Fashion & Accessoires | 1.57× | ||
| 06 | Vitra | Home & Garden | 1.56× | ||
| 07 | Legit (magazine) | Home & Garden | 1.55× | ||
| 08 | Pretty Hotels | Travel & Leisure | 1.55× | ||
| 09 | Espace Topper | Home & Garden | 1.55× | ||
| 10 | Das Ideale Heim | Home & Garden | 1.55× | ||
| 11 | Signatureplaces | Home & Garden | 1.55× | ||
| 12 | Cose Di Casa | Home & Garden | 1.54× | ||
| 13 | Danish design | Home & Garden | 1.53× | ||
| 14 | Nina Ricci (brand) | Fashion & Accessoires | 1.51× | ||
| 15 | Alice McCall | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.28× | |
| Creativity | OPEN | 1.05× | |
| Quality Awareness | PREMIUM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Need for Security | CONSERVATISM | 0.73× | |
| Risk Appetite | THRILL | 0.75× |
Interior design has an estimated audience of 4,945,147 people in Australia, concentrated in New South Wales and Victoria.
62.6% of Interior design fans are female, 37.4% are male, with an average age of 43.6 years.
Interior design fans show strongest brand affinity for Home décor products (1.61×), Home Decoration & Design (1.59×), and Danish design (1.53×) over the country average.
Interior design fans in Australia are most concentrated in New South Wales (reach ~2M), Victoria (reach ~1.5M), and Queensland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Interior design itself, the audience over-indexes on Home Decoration & Design (1.59×), Danish design (1.53×), Shalwar kameez (1.57×), and Interior design magazine (1.59×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Interior design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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