Rascasse Audience Intelligence

Interior design Audience in Indonesia

A data profile of the people who buy, follow and care about Interior design in Indonesia — modelled from more than twelve digital signal sources. Interior design has an estimated audience of 3,746,370 people in Indonesia.

#25among Field of study in Indonesia
#367among Topic in Indonesia
#55in Business & Career

The average Interior design fan in Indonesia is 37.8 years old, balanced, and lives primarily in Jakarta.

The audience is concentrated in Jakarta, West Java, East Java.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Interior design profile in Indonesia.

Audience size
3.7M
in Indonesia
Gender
47.9%♀
52.1% male
Age
37.8
average years
Country rank
#493
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Interior design fans

47.9% are female, 52.1% are male, average age 37.8.

Fig. 02

Gender split

47.9%
Female
52.1%
Male
Demographic split for Interior design audience in Indonesia
MetricValue
Female47.9%
Male52.1%
Average age37.8
Estimated audience size3,746,370
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Interior design audience in Indonesia
Age bracketShare%
16-1914%
20-2928%
30-3926%
40-4920%
50+12%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Interior design audience comes from Indonesia.

Worldwide audience distribution share by country for Interior design
CountryShare
United States18.4%
United Kingdom4.8%
Japan4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Interior design audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Interior design fans by region: top regions in Indonesia
#RegionReachAffinity×
01Banten~400K2.52×
02Bali~200K2.52×
03Jakarta~700K2.42×
04Riau Islands~50K1.34×
05East Kalimantan~70K1.20×
06West Java~700K1.12×
07East Java~500K1.12×
08Special Region of Yogyakarta~70K1.12×
09Riau~90K1.07×
10West Papua~10K1.05×
11Bangka-Belitung Islands~20K1.03×
12Central Java~400K0.99×
13Gorontalo (disambiguation)(2)~20K0.99×
14North Kalimantan~10K0.99×
15Central Kalimantan~30K0.98×
16West Sulawesi~20K0.98×
17South Kalimantan~50K0.97×
18Papua (province)~20K0.97×
19North Maluku~10K0.97×
20Bengkulu~30K0.96×
21Maluku~20K0.96×
22Southeast Sulawesi~30K0.94×
23Central Sulawesi~30K0.93×
24East Nusa Tenggara~40K0.92×
25North Sulawesi~40K0.92×
26West Kalimantan~50K0.91×
27Jambi~40K0.91×
28West Sumatra~60K0.90×
29West Nusa Tenggara~40K0.90×
30Aceh~40K0.88×
31Lampung~70K0.87×
32South Sumatra~80K0.85×
33North Sumatra~100K0.84×
34South Sulawesi~90K0.81×
Appendix

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More Field of study audiences in Indonesia

See Interior design audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Interior design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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