A data profile of the people who buy, follow and care about Banking in Indonesia — modelled from more than twelve digital signal sources. Banking has an estimated audience of 10,398,943 people in Indonesia.
The average Banking fan in Indonesia is 34.4 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Jakarta.
Top brand affinities include Online banking, Web fiction, Maybank, with strongest over-indexing on Online banking (1.73× the country average).
Demographically, the Banking audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Risk Appetite, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Banking fan in Indonesia is balanced, around 34.4 years old, with strong Risk Appetite tendencies and a notable affinity for Online banking.
The key figures that characterise the Banking profile in Indonesia.
50.4% are female, 49.6% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 34.4 |
| Estimated audience size | 10,398,943 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 32% | |
| 30-39 | 21% | |
| 40-49 | 15% | |
| 50+ | 9% |
of the worldwide Banking audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 15.6% |
| India | 6.6% |
| Brazil | 5.4% |
Where the Banking audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~400K | 1.97× | |
| 02 | Central Kalimantan | ~100K | 1.45× | |
| 03 | South Sumatra | ~300K | 1.21× | |
| 04 | Jakarta | ~1M | 1.16× | |
| 05 | West Kalimantan | ~200K | 1.12× | |
| 06 | South Kalimantan | ~100K | 1.09× | |
| 07 | North Kalimantan | ~40K | 1.08× | |
| 08 | Special Region of Yogyakarta | ~200K | 1.05× | |
| 09 | Jambi | ~100K | 1.05× | |
| 10 | West Nusa Tenggara | ~100K | 1.04× | |
| 11 | Bangka-Belitung Islands | ~50K | 1.04× | |
| 12 | Riau | ~300K | 1.03× | |
| 13 | Papua (province) | ~60K | 1.03× | |
| 14 | Southeast Sulawesi | ~80K | 1.02× | |
| 15 | East Kalimantan | ~200K | 1.01× | |
| 16 | Central Sulawesi | ~90K | 0.98× | |
| 17 | Maluku | ~50K | 0.98× | |
| 18 | Central Java | ~1M | 0.96× | |
| 19 | South Sulawesi | ~300K | 0.95× | |
| 20 | Lampung | ~200K | 0.95× | |
| 21 | North Sumatra | ~500K | 0.93× | |
| 22 | Banten | ~400K | 0.92× | |
| 23 | North Maluku | ~30K | 0.92× | |
| 24 | Bengkulu | ~80K | 0.90× | |
| 25 | West Papua | ~30K | 0.89× | |
| 26 | East Java | ~1M | 0.88× | |
| 27 | Riau Islands | ~100K | 0.88× | |
| 28 | North Sulawesi | ~100K | 0.88× | |
| 29 | West Sulawesi | ~40K | 0.86× | |
| 30 | West Sumatra | ~200K | 0.84× | |
| 31 | East Nusa Tenggara | ~90K | 0.84× | |
| 32 | Gorontalo (disambiguation)(2) | ~40K | 0.82× | |
| 33 | West Java | ~1.5M | 0.77× | |
| 34 | Aceh | ~90K | 0.67× |
The strongest cross-interests of the Banking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Installment loan | Business & Career | 2.14× | ||
| 02 | Bank Muamalat | Business & Career | 2.06× | ||
| 03 | Dowry | Kids & Family | 2.05× | ||
| 04 | Credit risk | Business & Career | 1.90× | ||
| 05 | Term loan | Business & Career | 1.89× | ||
| 06 | Stony Brook University | Business & Career | 1.85× | ||
| 07 | Berklee College of Music | Business & Career | 1.83× | ||
| 08 | Web fiction | Literature | 1.77× | ||
| 09 | Online banking | Business & Career | 1.73× | ||
| 10 | Usury | Business & Career | 1.68× | ||
| 11 | Maybank | Business & Career | 1.66× | ||
| 12 | Pepsodent | Beauty & Wellness | 1.61× | ||
| 13 | Metroid | Games | 1.61× | ||
| 14 | Interest rate | Business & Career | 1.60× | ||
| 15 | Listerine | Beauty & Wellness | 1.59× | ||
| 16 | As-salamu alaykum | Politics & Society | 1.59× | ||
| 17 | Kodi (software) | Technology & Electronics | 1.58× | ||
| 18 | Tropicana Slim | Food & Beverages | 1.56× | ||
| 19 | Ultima II (cosmetics line) | Beauty & Wellness | 1.55× | ||
| 20 | Market liquidity | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.21× | |
| Individualism | JOY | 0.98× | |
| Social Media Usage | JOY | 0.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.38× | |
| Travelling | THRILL | 0.45× | |
| Design Affinity | PREMIUM | 0.50× |
Banking has an estimated audience of 10,398,943 people in Indonesia, concentrated in West Java and East Java.
50.4% of Banking fans are female, 49.6% are male, with an average age of 34.4 years.
Banking fans show strongest brand affinity for Online banking (1.73×), Web fiction (1.77×), and Maybank (1.66×) over the country average.
Banking fans in Indonesia are most concentrated in West Java (reach ~1.5M), East Java (reach ~1M), and Jakarta (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Banking itself, the audience over-indexes on Web fiction (1.77×), Maybank (1.66×), Usury (1.68×), and Market liquidity (1.53×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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