A data profile of the people who buy, follow and care about Advertising in Indonesia — modelled from more than twelve digital signal sources. Advertising has an estimated audience of 8,306,220 people in Indonesia.
Advertising has an estimated audience of 8,306,220 people in Indonesia. 41.2% are female, 58.8% are male, average age 36.5. Top brand affinities: Telegram, Charity and causes, Indonesian cuisine, Eyelash, Ice cream.
Top brand affinities include Telegram, Charity and causes, Indonesian cuisine, with strongest over-indexing on Telegram (1.74× the country average).
Demographically, the Advertising audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Advertising fan in Indonesia is more male, around 36.5 years old, with strong Community Orientation tendencies and a notable affinity for Telegram.
The key figures that characterise the Advertising profile in Indonesia.
41.2% are female, 58.8% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 36.5 |
| Estimated audience size | 8,306,220 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 29% | |
| 30-39 | 25% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide Advertising audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 18.6% |
| India | 4.6% |
| Brazil | 4.3% |
The strongest cross-interests of the Advertising audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Subscription business model | Shopping | 1.97× | ||
| 02 | Eyelash | Beauty & Wellness | 1.81× | ||
| 03 | Telegram | Internet & Social Media | 1.74× | ||
| 04 | Self-employment | Business & Career | 1.69× | ||
| 05 | Mortgage calculator | Home & Garden | 1.68× | ||
| 06 | FIFA Club World Cup | Sports | 1.63× | ||
| 07 | Influencer marketing | Internet & Social Media | 1.62× | ||
| 08 | Michael Jackson | Music & Radio | 1.61× | ||
| 09 | Investment management | Business & Career | 1.60× | ||
| 10 | Portugal national football team | Sports | 1.60× | ||
| 11 | Female entrepreneur | Business & Career | 1.59× | ||
| 12 | Electronic funds transfer | Business & Career | 1.58× | ||
| 13 | Digital camera | Technology & Electronics | 1.57× | ||
| 14 | Flower bouquet | Home & Garden | 1.54× | ||
| 15 | Mobile home | Cars & Mobility | 1.53× | ||
| 16 | Charity and causes | Business & Career | 1.52× | ||
| 17 | Indonesian cuisine | Food & Beverages | 1.52× | ||
| 18 | Ice cream | Food & Beverages | 1.52× | ||
| 19 | Reggaeton | Music & Radio | 1.52× | ||
| 20 | Borussia Dortmund | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.21× | |
| Convenience Orientation | PREMIUM | 1.18× | |
| Pet Ownership | JOY | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.74× | |
| Creativity | OPEN | 0.84× | |
| Tradition | CONSERVATISM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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