A data profile of the people who buy, follow and care about Advertising in Poland — modelled from more than twelve digital signal sources. Advertising has an estimated audience of 4,825,274 people in Poland.
Advertising has an estimated audience of 4,825,274 people in Poland. 55.2% are female, 44.8% are male, average age 40.1. Top brand affinities: First-person shooter games, Fiction books, Musical theatre, Charity and causes, Viral video.
Top brand affinities include First-person shooter games, Fiction books, Musical theatre, with strongest over-indexing on First-person shooter games (1.54× the country average).
Demographically, the Advertising audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Extroversion, DIY Mentality.
The typical Advertising fan in Poland is more female, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for First-person shooter games.
The key figures that characterise the Advertising profile in Poland.
55.2% are female, 44.8% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 40.1 |
| Estimated audience size | 4,825,274 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Advertising audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.6% |
| India | 4.6% |
| Brazil | 4.3% |
The strongest cross-interests of the Advertising audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Viral video | Internet & Social Media | 1.75× | ||
| 02 | Chicano rap | Music & Radio | 1.72× | ||
| 03 | British hip hop | Music & Radio | 1.72× | ||
| 04 | Country rap | Music & Radio | 1.70× | ||
| 05 | Japanese hip hop | Music & Radio | 1.68× | ||
| 06 | Self-defense | Sports | 1.65× | ||
| 07 | Digital photography | Business & Career | 1.62× | ||
| 08 | Love & Sex | Kids & Family | 1.61× | ||
| 09 | Musical film | Movies & TV | 1.60× | ||
| 10 | Contemporary R&B | Music & Radio | 1.59× | ||
| 11 | Musical theatre | Movies & TV | 1.56× | ||
| 12 | Videotelephony | Technology & Electronics | 1.56× | ||
| 13 | First-person shooter games | Games | 1.54× | ||
| 14 | Charity and causes | Business & Career | 1.54× | ||
| 15 | Massively multiplayer online games | Games | 1.54× | ||
| 16 | Fiction books | Literature | 1.53× | ||
| 17 | University | Business & Career | 1.53× | ||
| 18 | French cuisine | Food & Beverages | 1.52× | ||
| 19 | Demi Moore | Movies & TV | 1.51× | ||
| 20 | Spanish cuisine | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.28× | |
| DIY Mentality | THRILL | 1.26× | |
| Design Affinity | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.88× | |
| Quality Awareness | PREMIUM | 0.97× | |
| Mindfulness | BALANCE | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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