A data profile of the people who buy, follow and care about Advertising in Australia — modelled from more than twelve digital signal sources. Advertising has an estimated audience of 7,264,102 people in Australia.
Advertising has an estimated audience of 7,264,102 people in Australia. 53.4% are female, 46.6% are male, average age 42.6. Top brand affinities: Innovation, Home inspection, Autonomous car, City Sightseeing, Internet security.
Top brand affinities include Innovation, Home inspection, Autonomous car, with strongest over-indexing on Innovation (1.6× the country average).
Demographically, the Advertising audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Extroversion.
The typical Advertising fan in Australia is balanced, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Innovation.
The key figures that characterise the Advertising profile in Australia.
53.4% are female, 46.6% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 42.6 |
| Estimated audience size | 7,264,102 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Advertising audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.6% |
| India | 4.6% |
| Brazil | 4.3% |
The strongest cross-interests of the Advertising audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home inspection | Home & Garden | 1.76× | ||
| 02 | Autonomous car | Cars & Mobility | 1.76× | ||
| 03 | College application | Business & Career | 1.76× | ||
| 04 | Bachelor of Business Administration | Business & Career | 1.74× | ||
| 05 | Innovation | Business & Career | 1.60× | ||
| 06 | City Sightseeing | Travel & Leisure | 1.59× | ||
| 07 | LGBT tourism | Travel & Leisure | 1.58× | ||
| 08 | Internet security | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.17× | |
| Extroversion | THRILL | 1.11× | |
| Urban Lifestyle | OPEN | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.88× | |
| Sports Activity | POWER | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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