A data profile of the people who buy, follow and care about Advertising in United Arab Emirates — modelled from more than twelve digital signal sources. Advertising has an estimated audience of 3,668,474 people in United Arab Emirates.
The average Advertising fan in United Arab Emirates is 36.2 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Oman Air, Geely, Envato, with strongest over-indexing on Oman Air (1.54× the country average).
Demographically, the Advertising audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Extroversion, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 9 brand affinities and 6 regions tracked by Rascasse.
The typical Advertising fan in United Arab Emirates is more male, around 36.2 years old, with strong Extroversion tendencies and a notable affinity for Oman Air.
The key figures that characterise the Advertising profile in United Arab Emirates.
29.6% are female, 70.4% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 29.6% |
| Male | 70.4% |
| Average age | 36.2 |
| Estimated audience size | 3,668,474 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 35% | |
| 30-39 | 31% | |
| 40-49 | 16% | |
| 50+ | 7% |
of the worldwide Advertising audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 18.6% |
| India | 4.6% |
| Brazil | 4.3% |
Where the Advertising audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Abu Dhabi | ~1.5M | 1.08× | |
| 02 | Emirate of Ajman | ~400K | 1.07× | |
| 03 | Emirate of Sharjah | ~900K | 1.05× | |
| 04 | Ras Al Khaimah | ~200K | 1.01× | |
| 05 | Dubai | ~2.5M | 0.94× | |
| 06 | Fujairah | ~80K | 0.89× |
The strongest cross-interests of the Advertising audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Perrier | Food & Beverages | 1.67× | ||
| 02 | Political satire | Literature | 1.55× | ||
| 03 | Oman Air | Travel & Leisure | 1.54× | ||
| 04 | Dickies | Fashion & Accessoires | 1.54× | ||
| 05 | Fenerbahçe S.K. | Sports | 1.53× | ||
| 06 | Geely | Cars & Mobility | 1.52× | ||
| 07 | Car club | Cars & Mobility | 1.52× | ||
| 08 | Bean bag | Home & Garden | 1.52× | ||
| 09 | Envato | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.19× | |
| Mindfulness | BALANCE | 1.16× | |
| Career Orientation | POWER | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.90× | |
| DIY Mentality | THRILL | 0.92× |
Advertising has an estimated audience of 3,668,474 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
29.6% of Advertising fans are female, 70.4% are male, with an average age of 36.2 years.
Advertising fans show strongest brand affinity for Oman Air (1.54×), Geely (1.52×), and Envato (1.51×) over the country average.
Advertising fans in United Arab Emirates are most concentrated in Dubai (reach ~2.5M), Emirate of Abu Dhabi (reach ~1.5M), and Emirate of Sharjah (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Advertising itself, the audience over-indexes on Geely (1.52×), Envato (1.51×), Car club (1.52×), and Political satire (1.55×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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