A data profile of the people who buy, follow and care about University in Poland — modelled from more than twelve digital signal sources. University has an estimated audience of 1,871,524 people in Poland.
University has an estimated audience of 1,871,524 people in Poland. 58.7% are female, 41.3% are male, average age 35.4. Top brand affinities: College, Wirtualna Polska, School, Student, LinkedIn.
Top brand affinities include College, Wirtualna Polska, School, with strongest over-indexing on College (4.79× the country average).
Demographically, the University audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Need for Security, Sustainability.
The typical University fan in Poland is more female, around 35.4 years old, with strong Need for Security tendencies and a notable affinity for College.
The key figures that characterise the University profile in Poland.
58.7% are female, 41.3% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 35.4 |
| Estimated audience size | 1,871,524 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide University audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.8% |
| Brazil | 5.6% |
| Italy | 4.5% |
The strongest cross-interests of the University audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | College | Business & Career | 4.79× | ||
| 02 | Student | Business & Career | 2.44× | ||
| 03 | School | Kids & Family | 2.14× | ||
| 04 | Internet & Social Media | 2.09× | |||
| 05 | Law | Business & Career | 1.75× | ||
| 06 | Wirtualna Polska | News | 1.70× | ||
| 07 | Science | Business & Career | 1.68× | ||
| 08 | X | Internet & Social Media | 1.67× | ||
| 09 | Lech Poznań | Sports | 1.65× | ||
| 10 | Medicine | Business & Career | 1.62× | ||
| 11 | Kraków | Travel & Leisure | 1.62× | ||
| 12 | Gazeta Wyborcza | News | 1.62× | ||
| 13 | Pop music | Music & Radio | 1.58× | ||
| 14 | Televisions | Technology & Electronics | 1.57× | ||
| 15 | Psychology | Business & Career | 1.57× | ||
| 16 | Comedy movies | Movies & TV | 1.55× | ||
| 17 | Serial (podcast) | Music & Radio | 1.54× | ||
| 18 | Hair products | Beauty & Wellness | 1.52× | ||
| 19 | Woman | Kids & Family | 1.52× | ||
| 20 | Politics and social issues | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.67× | |
| Sustainability | BALANCE | 1.35× | |
| Social Media Usage | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.49× | |
| Travelling | THRILL | 0.64× | |
| Patriotism | CONSERVATISM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.