A data profile of the people who buy, follow and care about University in Australia — modelled from more than twelve digital signal sources. University has an estimated audience of 4,159,776 people in Australia.
The average University fan in Australia is 39.8 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include College, Student, Academic degree, with strongest over-indexing on College (2.18× the country average).
Demographically, the University audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Career Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical University fan in Australia is more female, around 39.8 years old, with strong Career Orientation tendencies and a notable affinity for College.
The key figures that characterise the University profile in Australia.
59.4% are female, 40.6% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 39.8 |
| Estimated audience size | 4,159,776 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide University audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.8% |
| Brazil | 5.6% |
| Italy | 4.5% |
Where the University audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~500K | 1.42× | |
| 02 | Australian Capital Territory | ~100K | 1.22× | |
| 03 | New South Wales | ~1.5M | 0.97× | |
| 04 | Queensland | ~900K | 0.96× | |
| 05 | Northern Territory | ~40K | 0.92× | |
| 06 | Victoria | ~1M | 0.89× | |
| 07 | Tasmania | ~80K | 0.88× | |
| 08 | Western Australia | ~400K | 0.77× |
The strongest cross-interests of the University audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Academic degree | Business & Career | 2.33× | ||
| 02 | Postgraduate education | Business & Career | 2.32× | ||
| 03 | Bachelor's degree | Business & Career | 2.26× | ||
| 04 | College | Business & Career | 2.18× | ||
| 05 | Undergraduate education | Business & Career | 2.17× | ||
| 06 | Public university | Business & Career | 2.10× | ||
| 07 | Urdu | Politics & Society | 2.06× | ||
| 08 | Hindi | Politics & Society | 2.01× | ||
| 09 | Master's degree | Business & Career | 1.89× | ||
| 10 | Monash University | Business & Career | 1.88× | ||
| 11 | Vocational education | Business & Career | 1.87× | ||
| 12 | Zoom (TV channel) | Technology & Electronics | 1.85× | ||
| 13 | Doctor of Philosophy | Business & Career | 1.85× | ||
| 14 | International student | Business & Career | 1.75× | ||
| 15 | Master of Business Administration | Business & Career | 1.73× | ||
| 16 | Mumbai | Travel & Leisure | 1.69× | ||
| 17 | Tamil language | Politics & Society | 1.64× | ||
| 18 | Secondary education | Kids & Family | 1.63× | ||
| 19 | Student | Business & Career | 1.56× | ||
| 20 | Institute of technology | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.28× | |
| Mindfulness | BALANCE | 1.27× | |
| Urban Lifestyle | OPEN | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.94× | |
| Luxury Orientation | PREMIUM | 0.94× | |
| Design Affinity | PREMIUM | 0.94× |
University has an estimated audience of 4,159,776 people in Australia, concentrated in New South Wales and Victoria.
59.4% of University fans are female, 40.6% are male, with an average age of 39.8 years.
University fans show strongest brand affinity for College (2.18×), Student (1.56×), and Academic degree (2.33×) over the country average.
University fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~1M), and Queensland (reach ~900K). These three regions account for the largest share of the active audience.
Beyond University itself, the audience over-indexes on Student (1.56×), Academic degree (2.33×), Postgraduate education (2.32×), and Bachelor's degree (2.26×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.