A data profile of the people who buy, follow and care about Student in Australia — modelled from more than twelve digital signal sources. Student has an estimated audience of 6,396,763 people in Australia.
Student has an estimated audience of 6,396,763 people in Australia. 60.3% are female, 39.7% are male, average age 40.8. Top brand affinities: University, Innovation, International education, University of Melbourne, University of Oxford.
Top brand affinities include University, Innovation, International education, with strongest over-indexing on University (1.56× the country average).
Demographically, the Student audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Mindfulness, Community Orientation.
The typical Student fan in Australia is more female, around 40.8 years old, with strong Mindfulness tendencies and a notable affinity for University.
The key figures that characterise the Student profile in Australia.
60.3% are female, 39.7% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 40.8 |
| Estimated audience size | 6,396,763 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Student audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 5.4% |
| Brazil | 4.7% |
The strongest cross-interests of the Student audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | International education | Business & Career | 1.94× | ||
| 02 | Online learning community | Business & Career | 1.94× | ||
| 03 | Advanced Placement | Business & Career | 1.76× | ||
| 04 | Freddie Highmore | Movies & TV | 1.68× | ||
| 05 | University of Oxford | Business & Career | 1.65× | ||
| 06 | Charles Darwin | Business & Career | 1.63× | ||
| 07 | University of Notre Dame | Business & Career | 1.63× | ||
| 08 | John Abraham (actor) | Movies & TV | 1.63× | ||
| 09 | Coursera | Business & Career | 1.60× | ||
| 10 | Katrina Kaif | Movies & TV | 1.60× | ||
| 11 | Rani Mukerji | Movies & TV | 1.58× | ||
| 12 | Glassdoor | Business & Career | 1.57× | ||
| 13 | Hindustan | Politics & Society | 1.57× | ||
| 14 | University | Business & Career | 1.56× | ||
| 15 | Plato | Literature | 1.55× | ||
| 16 | Diplomacy | Politics & Society | 1.54× | ||
| 17 | Ben & Jerry's | Food & Beverages | 1.53× | ||
| 18 | University of Melbourne | Business & Career | 1.52× | ||
| 19 | Innovation | Business & Career | 1.51× | ||
| 20 | Air India | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.27× | |
| Community Orientation | OPEN | 1.20× | |
| Urban Lifestyle | OPEN | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.88× | |
| Design Affinity | PREMIUM | 0.89× | |
| Need for Security | CONSERVATISM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Student. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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