A data profile of the people who buy, follow and care about Student in Sweden — modelled from more than twelve digital signal sources. Student has an estimated audience of 1,542,397 people in Sweden.
Student has an estimated audience of 1,542,397 people in Sweden. 56.0% are female, 44.0% are male, average age 41.4. Top brand affinities: Elgiganten, Google, Happiness, Dogs, Hair products.
Top brand affinities include Elgiganten, Google, Happiness, with strongest over-indexing on Elgiganten (1.54× the country average).
Demographically, the Student audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Student fan in Sweden is more female, around 41.4 years old, with strong Community Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Student profile in Sweden.
56.0% are female, 44.0% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 41.4 |
| Estimated audience size | 1,542,397 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Student audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 5.4% |
| Brazil | 4.7% |
The strongest cross-interests of the Student audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | University | Business & Career | 2.82× | ||
| 02 | Viral video | Internet & Social Media | 2.68× | ||
| 03 | First-person shooter games | Games | 2.39× | ||
| 04 | Charity and causes | Business & Career | 2.36× | ||
| 05 | Fiction books | Literature | 2.31× | ||
| 06 | Financial services | Business & Career | 2.21× | ||
| 07 | Hair products | Beauty & Wellness | 2.04× | ||
| 08 | Tattoos | Fashion & Accessoires | 2.04× | ||
| 09 | Happiness | Health | 2.03× | ||
| 10 | Higher education | Business & Career | 2.03× | ||
| 11 | Celebrity | Movies & TV | 1.88× | ||
| 12 | Internet & Social Media | 1.84× | |||
| 13 | Dogs | Pets & Animals | 1.84× | ||
| 14 | Meat | Food & Beverages | 1.83× | ||
| 15 | Video games | Games | 1.74× | ||
| 16 | Current events | Arts & Culture | 1.58× | ||
| 17 | Shoes | Fashion & Accessoires | 1.57× | ||
| 18 | Elgiganten | Shopping | 1.54× | ||
| 19 | Mobile phones | Technology & Electronics | 1.54× | ||
| 20 | Spas | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.79× | |
| Career Orientation | POWER | 1.71× | |
| Extroversion | THRILL | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.93× | |
| Quality Awareness | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Student. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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