A data profile of the people who buy, follow and care about Student in Ireland — modelled from more than twelve digital signal sources. Student has an estimated audience of 1,123,854 people in Ireland.
Student has an estimated audience of 1,123,854 people in Ireland. 62.5% are female, 37.5% are male, average age 39.4. Top brand affinities: Psychology, University, Apprenticeship, Anthropology, Crossword.
Top brand affinities include Psychology, University, Apprenticeship, with strongest over-indexing on Psychology (1.66× the country average).
Demographically, the Student audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Mindfulness, Career Orientation.
The typical Student fan in Ireland is more female, around 39.4 years old, with strong Mindfulness tendencies and a notable affinity for Psychology.
The key figures that characterise the Student profile in Ireland.
62.5% are female, 37.5% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 39.4 |
| Estimated audience size | 1,123,854 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 20% |
of the worldwide Student audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 5.4% |
| Brazil | 4.7% |
The strongest cross-interests of the Student audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coursera | Business & Career | 2.02× | ||
| 02 | University | Business & Career | 2.00× | ||
| 03 | Apprenticeship | Business & Career | 1.75× | ||
| 04 | Nokia | Technology & Electronics | 1.72× | ||
| 05 | Psychology | Business & Career | 1.66× | ||
| 06 | Library | Literature | 1.65× | ||
| 07 | Bill Gates | Business & Career | 1.65× | ||
| 08 | Anthropology | Business & Career | 1.64× | ||
| 09 | Singapore | Travel & Leisure | 1.61× | ||
| 10 | My Little Pony | Kids & Family | 1.60× | ||
| 11 | Criminal Minds | Movies & TV | 1.59× | ||
| 12 | Crossword | Games | 1.58× | ||
| 13 | Mark Zuckerberg | Business & Career | 1.56× | ||
| 14 | Procurement | Business & Career | 1.55× | ||
| 15 | Self-esteem | Health | 1.54× | ||
| 16 | Liam Neeson | Movies & TV | 1.53× | ||
| 17 | New Zealand | Travel & Leisure | 1.52× | ||
| 18 | Morrisons | Food & Beverages | 1.51× | ||
| 19 | Kia Cee'd | Cars & Mobility | 1.51× | ||
| 20 | Prison Break | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.33× | |
| Career Orientation | POWER | 1.20× | |
| Community Orientation | OPEN | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.91× | |
| Spirituality | BALANCE | 0.92× | |
| Creativity | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Student. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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