A data profile of the people who buy, follow and care about Student in India — modelled from more than twelve digital signal sources. Student has an estimated audience of 18,257,418 people in India.
Student has an estimated audience of 18,257,418 people in India. 24.0% are female, 76.0% are male, average age 32.0. Top brand affinities: Psychology, Happiness, University, Wikipedia, Young's.
Top brand affinities include Psychology, Happiness, University, with strongest over-indexing on Psychology (1.87× the country average).
Demographically, the Student audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Mindfulness, Extroversion.
The typical Student fan in India is more male, around 32.0 years old, with strong Mindfulness tendencies and a notable affinity for Psychology.
The key figures that characterise the Student profile in India.
24.0% are female, 76.0% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 24.0% |
| Male | 76.0% |
| Average age | 32.0 |
| Estimated audience size | 18,257,418 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Student audience comes from India.
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 5.4% |
| Brazil | 4.7% |
The strongest cross-interests of the Student audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | University | Business & Career | 1.90× | ||
| 02 | Coursera | Business & Career | 1.88× | ||
| 03 | Psychology | Business & Career | 1.87× | ||
| 04 | International school | Business & Career | 1.83× | ||
| 05 | Hindustan | Politics & Society | 1.73× | ||
| 06 | Udemy | Business & Career | 1.72× | ||
| 07 | Freelancer | Business & Career | 1.72× | ||
| 08 | Young's | Food & Beverages | 1.66× | ||
| 09 | Self-employment | Business & Career | 1.64× | ||
| 10 | Indian Railways | Cars & Mobility | 1.61× | ||
| 11 | Political science | Business & Career | 1.57× | ||
| 12 | Drawing | Home & Garden | 1.56× | ||
| 13 | Kashmir | Fashion & Accessoires | 1.56× | ||
| 14 | Anthropology | Business & Career | 1.55× | ||
| 15 | Philanthropy | Arts & Culture | 1.55× | ||
| 16 | Himalayas | Travel & Leisure | 1.54× | ||
| 17 | Volunteering | Politics & Society | 1.53× | ||
| 18 | Happiness | Health | 1.51× | ||
| 19 | Wikipedia | Internet & Social Media | 1.51× | ||
| 20 | Social media marketing | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.50× | |
| Extroversion | THRILL | 1.25× | |
| Community Orientation | OPEN | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.82× | |
| Creativity | OPEN | 0.83× | |
| Price Sensitivity | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Student. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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