A data profile of the people who buy, follow and care about International school in India — modelled from more than twelve digital signal sources. International school has an estimated audience of 3,413,027 people in India.
The average International school fan in India is 35.1 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.
Top brand affinities include International Chamber of Commerce, School, Learning, with strongest over-indexing on International Chamber of Commerce (2.2× the country average).
Demographically, the International school audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical International school fan in India is more male, around 35.1 years old, with strong Price Sensitivity tendencies and a notable affinity for International Chamber of Commerce.
The key figures that characterise the International school profile in India.
29.9% are female, 70.1% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 29.9% |
| Male | 70.1% |
| Average age | 35.1 |
| Estimated audience size | 3,413,027 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 28% | |
| 30-39 | 26% | |
| 40-49 | 16% | |
| 50+ | 8% |
of the worldwide International school audience comes from India.
| Country | Share |
|---|---|
| Japan | 11.1% |
| China | 8.2% |
| India | 7.5% |
Where the International school audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Telangana | ~100K | 2.39× | |
| 02 | Bihar | ~100K | 2.21× | |
| 03 | Karnataka | ~200K | 1.91× | |
| 04 | Maharashtra | ~300K | 1.61× | |
| 05 | Tamil Nadu | ~100K | 1.53× | |
| 06 | Haryana | ~60K | 1.36× | |
| 07 | Gujarat | ~100K | 1.33× | |
| 08 | Uttar Pradesh | ~200K | 1.32× | |
| 09 | Madhya Pradesh | ~80K | 1.22× | |
| 10 | Rajasthan | ~90K | 1.12× | |
| 11 | Andhra Pradesh | ~50K | 1.11× | |
| 12 | Uttarakhand | ~20K | 1.08× | |
| 13 | Punjab (region) | ~40K | 0.98× | |
| 14 | Sikkim | ~1K | 0.95× | |
| 15 | Jharkhand | ~30K | 0.93× | |
| 16 | Mizoram | ~2K | 0.92× | |
| 17 | Arunachal Pradesh | ~2K | 0.92× | |
| 18 | Nagaland | ~2K | 0.91× | |
| 19 | Chhattisgarh | ~20K | 0.88× | |
| 20 | Manipur | ~4K | 0.88× | |
| 21 | Meghalaya | ~3K | 0.87× | |
| 22 | Goa | ~3K | 0.86× | |
| 23 | Kerala | ~40K | 0.84× | |
| 24 | Tripura | ~4K | 0.81× | |
| 25 | Himachal Pradesh | ~10K | 0.79× | |
| 26 | West Bengal | ~80K | 0.77× | |
| 27 | Assam | ~30K | 0.74× | |
| 28 | Jammu and Kashmir | ~10K | 0.74× | |
| 29 | Odisha | ~20K | 0.63× |
The strongest cross-interests of the International school audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Secondary education | Kids & Family | 4.48× | ||
| 02 | School | Kids & Family | 2.92× | ||
| 03 | Young's | Food & Beverages | 2.53× | ||
| 04 | Learning | Business & Career | 2.24× | ||
| 05 | International Chamber of Commerce | Business & Career | 2.20× | ||
| 06 | Motherhood | Kids & Family | 1.92× | ||
| 07 | Marathi language | Politics & Society | 1.89× | ||
| 08 | Child | Kids & Family | 1.87× | ||
| 09 | States and union territories of India | Travel & Leisure | 1.83× | ||
| 10 | Student | Business & Career | 1.83× | ||
| 11 | Instant messaging | Internet & Social Media | 1.77× | ||
| 12 | Psychology | Business & Career | 1.77× | ||
| 13 | Sanskrit | Politics & Society | 1.72× | ||
| 14 | Medicine | Business & Career | 1.71× | ||
| 15 | Education | Business & Career | 1.70× | ||
| 16 | Family | Kids & Family | 1.67× | ||
| 17 | Recipes | Food & Beverages | 1.55× | ||
| 18 | Politics | Politics & Society | 1.55× | ||
| 19 | Luxury goods | Fashion & Accessoires | 1.51× | ||
| 20 | Cooking | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.56× | |
| Convenience Orientation | PREMIUM | 1.55× | |
| Family Orientation | CONSERVATISM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.97× | |
| Luxury Orientation | PREMIUM | 0.97× | |
| Spirituality | BALANCE | 0.99× |
International school has an estimated audience of 3,413,027 people in India, concentrated in Maharashtra and Uttar Pradesh.
29.9% of International school fans are female, 70.1% are male, with an average age of 35.1 years.
International school fans show strongest brand affinity for International Chamber of Commerce (2.2×), School (2.92×), and Learning (2.24×) over the country average.
International school fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~200K), and Karnataka (reach ~200K). These three regions account for the largest share of the active audience.
Beyond International school itself, the audience over-indexes on School (2.92×), Learning (2.24×), Education (1.7×), and Secondary education (4.48×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for International school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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