A data profile of the people who buy, follow and care about Freelancer in India — modelled from more than twelve digital signal sources. Freelancer has an estimated audience of 4,692,238 people in India.
The average Freelancer fan in India is 34.1 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Gujarat.
Top brand affinities include International Chamber of Commerce, Business, FIFA World Cup, with strongest over-indexing on International Chamber of Commerce (1.76× the country average).
Demographically, the Freelancer audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Extroversion, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Freelancer fan in India is more male, around 34.1 years old, with strong Extroversion tendencies and a notable affinity for International Chamber of Commerce.
The key figures that characterise the Freelancer profile in India.
23.3% are female, 76.7% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 23.3% |
| Male | 76.7% |
| Average age | 34.1 |
| Estimated audience size | 4,692,238 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 31% | |
| 30-39 | 21% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Freelancer audience comes from India.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 9.9% |
| India | 5.0% |
Where the Freelancer audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gujarat | ~200K | 1.65× | |
| 02 | Punjab (region) | ~90K | 1.49× | |
| 03 | Madhya Pradesh | ~100K | 1.45× | |
| 04 | Uttarakhand | ~30K | 1.43× | |
| 05 | Uttar Pradesh | ~300K | 1.39× | |
| 06 | Haryana | ~80K | 1.38× | |
| 07 | Maharashtra | ~300K | 1.33× | |
| 08 | Rajasthan | ~100K | 1.29× | |
| 09 | Tamil Nadu | ~100K | 1.17× | |
| 10 | Telangana | ~80K | 1.13× | |
| 11 | Jharkhand | ~50K | 1.13× | |
| 12 | Himachal Pradesh | ~20K | 1.10× | |
| 13 | Andhra Pradesh | ~60K | 1.06× | |
| 14 | Chhattisgarh | ~30K | 1.06× | |
| 15 | Karnataka | ~100K | 1.03× | |
| 16 | West Bengal | ~100K | 0.98× | |
| 17 | Odisha | ~50K | 0.98× | |
| 18 | Bihar | ~80K | 0.90× | |
| 19 | Assam | ~40K | 0.81× | |
| 20 | Jammu and Kashmir | ~20K | 0.80× | |
| 21 | Kerala | ~60K | 0.78× | |
| 22 | Goa | ~4K | 0.78× | |
| 23 | Sikkim | ~2K | 0.76× | |
| 24 | Nagaland | ~2K | 0.69× | |
| 25 | Tripura | ~4K | 0.67× | |
| 26 | Manipur | ~4K | 0.65× | |
| 27 | Meghalaya | ~3K | 0.64× | |
| 28 | Arunachal Pradesh | ~2K | 0.63× | |
| 29 | Mizoram | ~2K | 0.54× |
The strongest cross-interests of the Freelancer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-employment | Business & Career | 3.46× | ||
| 02 | Money | Business & Career | 1.82× | ||
| 03 | Employment | Business & Career | 1.82× | ||
| 04 | Sanskrit | Politics & Society | 1.81× | ||
| 05 | Happiness | Health | 1.79× | ||
| 06 | International Chamber of Commerce | Business & Career | 1.76× | ||
| 07 | Entrepreneurship | Business & Career | 1.76× | ||
| 08 | States and union territories of India | Travel & Leisure | 1.70× | ||
| 09 | Viral video | Internet & Social Media | 1.70× | ||
| 10 | Politics | Politics & Society | 1.67× | ||
| 11 | Motivation | Business & Career | 1.64× | ||
| 12 | Education | Business & Career | 1.62× | ||
| 13 | Dance | Business & Career | 1.61× | ||
| 14 | Business | Business & Career | 1.60× | ||
| 15 | Music videos | Music & Radio | 1.60× | ||
| 16 | Photography | Arts & Culture | 1.59× | ||
| 17 | FIFA World Cup | Sports | 1.58× | ||
| 18 | Comedy movies | Movies & TV | 1.58× | ||
| 19 | Family | Kids & Family | 1.55× | ||
| 20 | Social media | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.63× | |
| Community Orientation | OPEN | 1.53× | |
| Mindfulness | BALANCE | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.90× | |
| Quality Awareness | PREMIUM | 0.95× | |
| Healthy Lifestyle | BALANCE | 0.98× |
Freelancer has an estimated audience of 4,692,238 people in India, concentrated in Uttar Pradesh and Maharashtra.
23.3% of Freelancer fans are female, 76.7% are male, with an average age of 34.1 years.
Freelancer fans show strongest brand affinity for International Chamber of Commerce (1.76×), Business (1.6×), and FIFA World Cup (1.58×) over the country average.
Freelancer fans in India are most concentrated in Uttar Pradesh (reach ~300K), Maharashtra (reach ~300K), and Gujarat (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Freelancer itself, the audience over-indexes on Business (1.6×), FIFA World Cup (1.58×), Photography (1.59×), and Education (1.62×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Freelancer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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