A data profile of the people who buy, follow and care about Kashmir in India — modelled from more than twelve digital signal sources. Kashmir has an estimated audience of 4,373,281 people in India.
The average Kashmir fan in India is 34.2 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Jammu and Kashmir.
Top brand affinities include South Asia, Central Asia, Clothing in India, with strongest over-indexing on South Asia (3.83× the country average).
Demographically, the Kashmir audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Tradition, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Kashmir fan in India is more male, around 34.2 years old, with strong Tradition tendencies and a notable affinity for South Asia.
The key figures that characterise the Kashmir profile in India.
28.0% are female, 72.0% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 28.0% |
| Male | 72.0% |
| Average age | 34.2 |
| Estimated audience size | 4,373,281 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 31% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide Kashmir audience comes from India.
| Country | Share |
|---|---|
| India | 29.1% |
| United States | 10.0% |
| Pakistan | 9.9% |
Where the Kashmir audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jammu and Kashmir | ~200K | 8.84× | |
| 02 | West Bengal | ~200K | 1.19× | |
| 03 | Himachal Pradesh | ~20K | 1.18× | |
| 04 | Goa | ~4K | 0.97× | |
| 05 | Punjab (region) | ~50K | 0.94× | |
| 06 | Assam | ~40K | 0.91× | |
| 07 | Karnataka | ~100K | 0.88× | |
| 08 | Haryana | ~50K | 0.88× | |
| 09 | Gujarat | ~100K | 0.87× | |
| 10 | Rajasthan | ~90K | 0.87× | |
| 11 | Maharashtra | ~200K | 0.86× | |
| 12 | Uttar Pradesh | ~200K | 0.84× | |
| 13 | Kerala | ~60K | 0.84× | |
| 14 | Uttarakhand | ~20K | 0.79× | |
| 15 | Tripura | ~4K | 0.75× | |
| 16 | Madhya Pradesh | ~60K | 0.71× | |
| 17 | Jharkhand | ~30K | 0.71× | |
| 18 | Chhattisgarh | ~20K | 0.65× | |
| 19 | Sikkim | ~1K | 0.65× | |
| 20 | Meghalaya | ~3K | 0.63× | |
| 21 | Telangana | ~40K | 0.60× | |
| 22 | Odisha | ~30K | 0.60× | |
| 23 | Arunachal Pradesh | ~2K | 0.58× | |
| 24 | Bihar | ~50K | 0.57× | |
| 25 | Tamil Nadu | ~60K | 0.56× | |
| 26 | Nagaland | ~2K | 0.54× | |
| 27 | Mizoram | ~2K | 0.52× | |
| 28 | Manipur | ~3K | 0.49× | |
| 29 | Andhra Pradesh | ~20K | 0.43× |
The strongest cross-interests of the Kashmir audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Central Asia | Travel & Leisure | 13.76× | ||
| 02 | Clothing in India | Fashion & Accessoires | 5.72× | ||
| 03 | Yami Gautam | Movies & TV | 3.85× | ||
| 04 | South Asia | Travel & Leisure | 3.83× | ||
| 05 | Lucknow | Travel & Leisure | 3.82× | ||
| 06 | Himalayas | Travel & Leisure | 3.22× | ||
| 07 | Urdu | Politics & Society | 3.14× | ||
| 08 | Indian subcontinent | Travel & Leisure | 2.60× | ||
| 09 | Nepal | Travel & Leisure | 2.34× | ||
| 10 | Asia | Travel & Leisure | 1.97× | ||
| 11 | Sanskrit | Politics & Society | 1.96× | ||
| 12 | Child | Kids & Family | 1.86× | ||
| 13 | States and union territories of India | Travel & Leisure | 1.81× | ||
| 14 | Culture | Literature | 1.71× | ||
| 15 | Leisure | Travel & Leisure | 1.69× | ||
| 16 | Hindi | Politics & Society | 1.54× | ||
| 17 | Photography | Arts & Culture | 1.52× | ||
| 18 | Cosmetics | Beauty & Wellness | 1.52× | ||
| 19 | Education | Business & Career | 1.51× | ||
| 20 | Current events | Arts & Culture | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.59× | |
| Price Sensitivity | PREMIUM | 1.59× | |
| Extroversion | THRILL | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.95× | |
| Social Media Usage | JOY | 0.96× | |
| Quality Awareness | PREMIUM | 0.99× |
Kashmir has an estimated audience of 4,373,281 people in India, concentrated in Maharashtra and Uttar Pradesh.
28.0% of Kashmir fans are female, 72.0% are male, with an average age of 34.2 years.
Kashmir fans show strongest brand affinity for South Asia (3.83×), Central Asia (13.76×), and Clothing in India (5.72×) over the country average.
Kashmir fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~200K), and Jammu and Kashmir (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Kashmir itself, the audience over-indexes on Central Asia (13.76×), Clothing in India (5.72×), Urdu (3.14×), and Indian subcontinent (2.6×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Kashmir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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