Kashmir Audience in Germany
Kashmir has an estimated audience of 386,266 people in Germany. 64.7% are female, 35.3% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gobi Cashmere, Corset, Sindhi language, La Perla (clothing), Arts and music.
The average Kashmir fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gobi Cashmere, Corset, Sindhi language, with strongest over-indexing on Gobi Cashmere (58.65× the country average). Demographically, the Kashmir audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Tradition, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Kashmir fans
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 42.1 |
| Estimated audience size | 386,266 |
Audience persona
The typical Kashmir fan in Germany is more female, around 42.1 years old, with strong Tradition tendencies and a notable affinity for Gobi Cashmere.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 88,001 | 1.04× |
| Bayern | 64,599 | 1.04× |
| Baden-Württemberg | 57,064 | 1.08× |
| Niedersachsen | 36,608 | 0.98× |
| Hessen | 33,839 | 1.15× |
| Rheinland-Pfalz | 27,903 | 1.44× |
| Berlin | 18,111 | 1.05× |
| Sachsen | 17,745 | 0.94× |
| Schleswig-Holstein | 14,089 | 1.02× |
| Hamburg | 11,054 | 1.27× |
| Brandenburg | 9,683 | 0.81× |
| Thüringen | 8,166 | 0.83× |
| Sachsen-Anhalt | 6,978 | 0.7× |
| Mecklenburg-Vorpommern | 6,293 | 0.85× |
| Saarland | 4,139 | 0.87× |
| Bremen | 3,105 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gobi Cashmere | 58.65× | Fashion & Accessoires |
| Corset | 10.86× | Fashion & Accessoires |
| Sindhi language | 69.33× | Politics & Society |
| La Perla (clothing) | 18.59× | Fashion & Accessoires |
| Arts and music | 1.74× | Arts & Culture |
| Gala | 2.66× | News |
| Meditation | 3.42× | Health |
| Somalia | 12.61× | Travel & Leisure |
| Cashmere wool | 7.45× | Fashion & Accessoires |
| Caucasus | 14.53× | |
| Consumer electronics | 1.67× | Technology & Electronics |
| Tagesschau | 1.9× | Movies & TV |
| Quetta | 41.88× | Travel & Leisure |
| Mogadishu | 26.22× | Travel & Leisure |
| QVC | 3.17× | Movies & TV |
| University of Kashmir | 74.62× | Business & Career |
| Breuninger | 2.81× | Fashion & Accessoires |
| Nightwear | 6.17× | Fashion & Accessoires |
| Tchibo | 2.84× | Shopping |
| Orphan (film) | 15× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.71 |
| Design Affinity | PREMIUM | 1.71 |
| Risk Appetite | THRILL | 1.5 |
| Extroversion | THRILL | 1.45 |
| Urban Lifestyle | OPEN | 1.4 |
| Early Adopter Mentality | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 29.2% |
| United States | 10.0% |
| Pakistan | 9.9% |
See Kashmir audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Kashmir have in Germany?
Kashmir has an estimated audience of 386,266 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kashmir fans?
64.7% of Kashmir fans are female, 35.3% are male, with an average age of 42.1 years.
Which brands do Kashmir fans like most?
Kashmir fans show strongest brand affinity for Gobi Cashmere (58.65×), Corset (10.86×), and Sindhi language (69.33×) over the country average.
Where do Kashmir fans live in Germany?
Kashmir fans in Germany are most concentrated in Nordrhein-Westfalen (reach 88,001), Bayern (reach 64,599), and Baden-Württemberg (reach 57,064). These three regions account for the largest share of the active audience.
What other brands do Kashmir fans also like?
Beyond Kashmir itself, the audience over-indexes on Corset (10.86×), Sindhi language (69.33×), La Perla (clothing) (18.59×), and Arts and music (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kashmir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.