Rascasse Audience Intelligence

Kashmir Audience in Germany

A data profile of the people who buy, follow and care about Kashmir in Germany — modelled from more than twelve digital signal sources. Kashmir has an estimated audience of 386,266 people in Germany.

#5379among Topic in Germany#685in Fashion & Accessoires

The average Kashmir fan in Germany is 42.1 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Gobi Cashmere, Corset, Sindhi language, with strongest over-indexing on Gobi Cashmere (58.65× the country average).

Demographically, the Kashmir audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kashmir fan in Germany is more female, around 42.1 years old, with strong Mindfulness tendencies and a notable affinity for Gobi Cashmere.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kashmir profile in Germany.

Audience size
386K
in Germany
Gender
64.7%♀
35.3% male
Age
42.1
average years
Country rank
#14417
Topic in Germany
Fig. 01

Search interest · 12-month trend

-76%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kashmir fans

64.7% are female, 35.3% are male, average age 42.1.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for Kashmir audience in Germany
MetricValue
Female64.7%
Male35.3%
Average age42.1
Estimated audience size386,266
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Kashmir audience in Germany
Age bracketShare%
16-1915%
20-2916%
30-3919%
40-4923%
50+27%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Kashmir audience comes from Germany.

Worldwide audience distribution share by country for Kashmir
CountryShare
India29.1%
United States10.0%
Pakistan9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kashmir audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kashmir fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~40K2.31×
02Baden-Württemberg~100K1.93×
03Hamburg~10K1.15×
04Hessen~30K1.10×
05Berlin~20K1.04×
06Bayern~60K0.98×
07Nordrhein-Westfalen~80K0.95×
08Schleswig-Holstein~10K0.95×
09Bremen~3K0.94×
10Niedersachsen~30K0.91×
11Sachsen~20K0.89×
12Saarland~4K0.87×
13Thüringen~8K0.82×
14Mecklenburg-Vorpommern~6K0.82×
15Brandenburg~9K0.78×
16Sachsen-Anhalt~7K0.71×
Fig. 06

Affinity by region

Affinity by region — Kashmir, Germany
0.71×1.00×2.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kashmir audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kashmir audience
#·InterestCategoryAffinity×
01University of KashmirBusiness & Career74.62×
02Sindhi languagePolitics & Society69.33×
03Gobi CashmereFashion & Accessoires58.65×
04QuettaTravel & Leisure41.88×
05MogadishuTravel & Leisure26.22×
06La Perla (clothing)Fashion & Accessoires18.59×
07CaucasusPOI14.53×
08SomaliaTravel & Leisure12.61×
09CorsetFashion & Accessoires10.86×
10Cashmere woolFashion & Accessoires7.45×
11NightwearFashion & Accessoires6.17×
12Ulla PopkenFashion & Accessoires3.94×
13MeditationHealth3.42×
14QVCMovies & TV3.17×
15TchiboShopping2.84×
16BreuningerFashion & Accessoires2.81×
17DressesFashion & Accessoires2.60×
18TagesschauMovies & TV1.90×
19Arts and musicArts & Culture1.74×
20Consumer electronicsTechnology & Electronics1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kashmir audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kashmir audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.85×
Design AffinityPREMIUM1.76×
Community OrientationOPEN1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kashmir audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.96×
PatriotismCONSERVATISM0.96×
Pet OwnershipJOY1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kashmir have in Germany?

Kashmir has an estimated audience of 386,266 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Kashmir fans?

64.7% of Kashmir fans are female, 35.3% are male, with an average age of 42.1 years.

03

Which brands do Kashmir fans like most?

Kashmir fans show strongest brand affinity for Gobi Cashmere (58.65×), Corset (10.86×), and Sindhi language (69.33×) over the country average.

04

Where do Kashmir fans live in Germany?

Kashmir fans in Germany are most concentrated in Baden-Württemberg (reach ~100K), Nordrhein-Westfalen (reach ~80K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Kashmir fans also like?

Beyond Kashmir itself, the audience over-indexes on Corset (10.86×), Sindhi language (69.33×), La Perla (clothing) (18.59×), and Arts and music (1.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Kashmir audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kashmir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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