Rascasse Audience Intelligence

Somalia Audience in Germany

A data profile of the people who buy, follow and care about Somalia in Germany — modelled from more than twelve digital signal sources. Somalia has an estimated audience of 610,573 people in Germany.

#113among Country in Germany#812among POI in Germany#775in Travel & Leisure

The average Somalia fan in Germany is 38.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Qatar, Al Jazeera, Lebanon, with strongest over-indexing on Qatar (18.28× the country average).

Demographically, the Somalia audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Somalia fan in Germany is more male, around 38.1 years old, with strong Spirituality tendencies and a notable affinity for Qatar.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Somalia profile in Germany.

Audience size
611K
in Germany
Gender
32.5%♀
67.5% male
Age
38.1
average years
Country rank
#9958
POI in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Somalia fans

32.5% are female, 67.5% are male, average age 38.1.

Fig. 02

Gender split

32.5%
Female
67.5%
Male
Demographic split for Somalia audience in Germany
MetricValue
Female32.5%
Male67.5%
Average age38.1
Estimated audience size610,573
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Somalia audience in Germany
Age bracketShare%
16-1918%
20-2924%
30-3923%
40-4919%
50+16%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Somalia audience comes from Germany.

Worldwide audience distribution share by country for Somalia
CountryShare
Ethiopia9.0%
United States7.4%
Saudi Arabia7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Somalia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Somalia fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~8K1.56×
02Hessen~70K1.47×
03Hamburg~20K1.23×
04Nordrhein-Westfalen~200K1.17×
05Rheinland-Pfalz~30K1.14×
06Bayern~100K1.10×
07Berlin~30K1.08×
08Baden-Württemberg~80K1.01×
09Niedersachsen~60K0.99×
10Schleswig-Holstein~20K0.91×
11Brandenburg~10K0.79×
12Sachsen~20K0.76×
13Mecklenburg-Vorpommern~9K0.75×
14Thüringen~10K0.73×
15Saarland~5K0.72×
16Sachsen-Anhalt~10K0.68×
Fig. 06

Affinity by region

Affinity by region — Somalia, Germany
0.68×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Somalia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Somalia audience
#·InterestCategoryAffinity×
01Al ArabiyaMovies & TV30.95×
02Al JazeeraMovies & TV22.92×
03Egypt national football teamSports21.15×
04Red SeaTravel & Leisure18.66×
05QatarTravel & Leisure18.28×
06Al Ahly SCSports16.67×
07AlgeriaTravel & Leisure16.33×
08TunisiaTravel & Leisure15.37×
09God in IslamPolitics & Society14.87×
10GhanaTravel & Leisure14.72×
11LebanonTravel & Leisure14.18×
12Mohamed SalahSports12.91×
13CairoTravel & Leisure12.84×
14Deutsche WelleMusic & Radio12.60×
15Arabic coffeeFood & Beverages10.99×
16PillowHome & Garden4.82×
17CHECK24Business & Career2.88×
18AldiShopping2.80×
19WhatsAppInternet & Social Media2.67×
20FamilyKids & Family2.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Somalia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Somalia audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.59×
Need for SecurityCONSERVATISM1.81×
Convenience OrientationPREMIUM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Somalia audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.68×
Pet OwnershipJOY0.70×
SustainabilityBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Somalia have in Germany?

Somalia has an estimated audience of 610,573 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Somalia fans?

32.5% of Somalia fans are female, 67.5% are male, with an average age of 38.1 years.

03

Which brands do Somalia fans like most?

Somalia fans show strongest brand affinity for Qatar (18.28×), Al Jazeera (22.92×), and Lebanon (14.18×) over the country average.

04

Where do Somalia fans live in Germany?

Somalia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Somalia fans also like?

Beyond Somalia itself, the audience over-indexes on Al Jazeera (22.92×), Lebanon (14.18×), Tunisia (15.37×), and Algeria (16.33×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Somalia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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