Rascasse Audience Intelligence

Somalia Audience in United States

A data profile of the people who buy, follow and care about Somalia in United States — modelled from more than twelve digital signal sources. Somalia has an estimated audience of 1,008,490 people in United States.

#152among Country in United States#2114among POI in United States#1761in Travel & Leisure

The average Somalia fan in United States is 39.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ethiopian Airlines, MDG, Brittany Snow, with strongest over-indexing on Ethiopian Airlines (97.9× the country average).

Demographically, the Somalia audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Somalia fan in United States is balanced, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Ethiopian Airlines.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Somalia profile in United States.

Audience size
1M
in United States
Gender
50.2%♀
49.8% male
Age
39.9
average years
Country rank
#23540
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Somalia fans

50.2% are female, 49.8% are male, average age 39.9.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Somalia audience in United States
MetricValue
Female50.2%
Male49.8%
Average age39.9
Estimated audience size1,008,490
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Somalia audience in United States
Age bracketShare%
16-1917%
20-2920%
30-3922%
40-4920%
50+22%
Fig. 04

Worldwide distribution

7.4%

of the worldwide Somalia audience comes from United States.

Worldwide audience distribution share by country for Somalia
CountryShare
Ethiopia9.0%
United States7.4%
Saudi Arabia7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Somalia audience in United States is strongest.

Fig. 05

Top regions by affinity

Somalia fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~50K3.27×
02North Dakota~3K1.45×
03Washington~30K1.26×
04Washington, District of Columbia~4K1.23×
05Maine~4K1.22×
06Ohio~40K1.18×
07South Dakota~3K1.18×
08Nebraska~6K1.15×
09Wisconsin~20K1.13×
10Virginia~30K1.10×
11Iowa~9K1.08×
12Maryland~20K1.03×
13Massachusetts~20K1.02×
14Oregon~10K1.01×
15Alaska~2K1.00×
16Illinois~30K0.99×
17Kansas~8K0.99×
18Georgia~30K0.98×
19Connecticut~10K0.98×
20Vermont~2K0.98×
21Missouri~20K0.97×
22Kentucky~10K0.96×
23New York~50K0.95×
24Utah~9K0.95×
25Idaho~5K0.94×
26Texas~80K0.93×
27North Carolina~30K0.93×
28Florida~60K0.92×
29Pennsylvania~30K0.92×
30Colorado~10K0.92×
31New Jersey~20K0.91×
32New Hampshire~4K0.90×
33Montana~2K0.89×
34Michigan~20K0.88×
35Arizona~20K0.88×
36Indiana~20K0.88×
37Oklahoma~10K0.88×
38California~100K0.87×
39Rhode Island~3K0.87×
40Tennessee~20K0.85×
41South Carolina~10K0.84×
42Arkansas~7K0.83×
43Delaware~2K0.82×
44Louisiana~10K0.81×
45Nevada~8K0.81×
46Hawaii~4K0.81×
47Alabama~10K0.78×
48West Virginia~4K0.78×
49Mississippi~6K0.77×
50New Mexico~4K0.77×
Fig. 06

Affinity by region

Affinity by region — Somalia, United States
0.77×1.00×3.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Somalia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Somalia audience
#·InterestCategoryAffinity×
01Ethiopian AirlinesTravel & Leisure97.90×
02MDGTechnology & Electronics90.91×
03Al ArabiyaMovies & TV82.73×
04Al JazeeraMovies & TV59.75×
05TunisiaTravel & Leisure33.46×
06God in IslamPolitics & Society25.67×
07AlgeriaTravel & Leisure22.51×
08Katharine McPheeMovies & TV22.36×
09Brittany SnowMovies & TV20.00×
10Dennis QuaidMovies & TV20.00×
11James StewartMovies & TV19.18×
12Mohamed SalahSports16.84×
13Arabic coffeeFood & Beverages16.41×
14Red SeaTravel & Leisure16.30×
15North KoreaTravel & Leisure16.27×
16Turkish AirlinesTravel & Leisure13.02×
17Kiernan ShipkaMovies & TV10.12×
18LebanonTravel & Leisure9.13×
19Anne HathawayMovies & TV7.00×
20Bath and BodyworksShopping4.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Somalia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Somalia audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.92×
Community OrientationOPEN1.76×
SpiritualityBALANCE1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Somalia audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
Luxury OrientationPREMIUM0.84×
DIY MentalityTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Somalia have in United States?

Somalia has an estimated audience of 1,008,490 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Somalia fans?

50.2% of Somalia fans are female, 49.8% are male, with an average age of 39.9 years.

03

Which brands do Somalia fans like most?

Somalia fans show strongest brand affinity for Ethiopian Airlines (97.9×), MDG (90.91×), and Brittany Snow (20×) over the country average.

04

Where do Somalia fans live in United States?

Somalia fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Somalia fans also like?

Beyond Somalia itself, the audience over-indexes on MDG (90.91×), Brittany Snow (20×), Al Jazeera (59.75×), and Al Arabiya (82.73×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Somalia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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