La Perla (clothing) Audience in Germany
La Perla (clothing) has an estimated audience of 391,136 people in Germany. 67.0% are female, 33.0% are male, average age 31.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Hosiery, Intimissimi, Ethical consumerism, Lingerie, TEZENIS.
The average La Perla (clothing) fan in Germany is 31.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Hosiery, Intimissimi, Ethical consumerism, with strongest over-indexing on Hosiery (8.98× the country average). Demographically, the La Perla (clothing) audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Creativity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie
Demographics of La Perla (clothing) fans
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 31.5 |
| Estimated audience size | 391,136 |
Audience persona
The typical La Perla (clothing) fan in Germany is more female, around 31.5 years old, with strong Creativity tendencies and a notable affinity for Hosiery.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 110,778 | 1.29× |
| Baden-Württemberg | 87,686 | 1.64× |
| Bayern | 77,117 | 1.23× |
| Niedersachsen | 55,371 | 1.46× |
| Hessen | 49,626 | 1.66× |
| Rheinland-Pfalz | 21,461 | 1.1× |
| Schleswig-Holstein | 17,714 | 1.26× |
| Berlin | 16,198 | 0.93× |
| Hamburg | 9,267 | 1.05× |
| Sachsen | 7,580 | 0.4× |
| Saarland | 7,315 | 1.52× |
| Sachsen-Anhalt | 6,784 | 0.67× |
| Brandenburg | 5,156 | 0.42× |
| Mecklenburg-Vorpommern | 3,673 | 0.49× |
| Thüringen | 3,663 | 0.37× |
| Bremen | 1,707 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hosiery | 8.98× | Fashion & Accessoires |
| Intimissimi | 7.53× | Fashion & Accessoires |
| Ethical consumerism | 6.55× | Shopping |
| Lingerie | 4.62× | Fashion & Accessoires |
| TEZENIS | 14.84× | Fashion & Accessoires |
| Panties | 6.74× | Fashion & Accessoires |
| Agent Provocateur | 21.62× | Fashion & Accessoires |
| Chantelle (lingerie) | 25.46× | Fashion & Accessoires |
| Babydoll | 27.53× | Fashion & Accessoires |
| Hermès | 3.03× | Fashion & Accessoires |
| Bed sheet | 7.74× | Home & Garden |
| Nightwear | 7.23× | Fashion & Accessoires |
| Calzedonia | 6.52× | Fashion & Accessoires |
| Swimsuit | 4.24× | Fashion & Accessoires |
| Pajamas | 5.35× | Fashion & Accessoires |
| Brassiere | 4.57× | Food & Beverages |
| Chantelle, Allier | 12.74× | Travel & Leisure |
| Breuninger | 2.71× | Fashion & Accessoires |
| Ted Baker | 7.32× | Fashion & Accessoires |
| Tory Burch | 6.72× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 2.24 |
| Individualism | JOY | 1.83 |
| Design Affinity | PREMIUM | 1.79 |
| Sustainability | BALANCE | 1.73 |
| Quality Awareness | PREMIUM | 1.61 |
| Luxury Orientation | PREMIUM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 16.0% |
| United States | 15.9% |
| Mexico | 7.6% |
See La Perla (clothing) audiences in other countries
More Lingerie audiences in Germany
- Intimissimi (3,425,728)
- Calzedonia (2,275,165)
- Oysho (2,135,323)
- triumph (928,268)
- Schiesser (869,819)
Frequently asked questions
How many fans does La Perla (clothing) have in Germany?
La Perla (clothing) has an estimated audience of 391,136 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of La Perla (clothing) fans?
67.0% of La Perla (clothing) fans are female, 33.0% are male, with an average age of 31.5 years.
Which brands do La Perla (clothing) fans like most?
La Perla (clothing) fans show strongest brand affinity for Hosiery (8.98×), Intimissimi (7.53×), and Ethical consumerism (6.55×) over the country average.
Where do La Perla (clothing) fans live in Germany?
La Perla (clothing) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 110,778), Baden-Württemberg (reach 87,686), and Bayern (reach 77,117). These three regions account for the largest share of the active audience.
What other brands do La Perla (clothing) fans also like?
Beyond La Perla (clothing) itself, the audience over-indexes on Intimissimi (7.53×), Ethical consumerism (6.55×), Lingerie (4.62×), and TEZENIS (14.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for La Perla (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.