A data profile of the people who buy, follow and care about Clothing in India in India — modelled from more than twelve digital signal sources. Clothing in India has an estimated audience of 5,055,150 people in India.
Clothing in India has an estimated audience of 5,055,150 people in India. 54.4% are female, 45.6% are male, average age 35.0. Top brand affinities: Genetics, Kashmir, Designer clothing, Vanessa Kirby, Instant messaging.
Top brand affinities include Genetics, Kashmir, Designer clothing, with strongest over-indexing on Genetics (6.26× the country average).
Demographically, the Clothing in India audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.
The typical Clothing in India fan in India is balanced, around 35.0 years old, with strong Design Affinity tendencies and a notable affinity for Genetics.
The key figures that characterise the Clothing in India profile in India.
54.4% are female, 45.6% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 35.0 |
| Estimated audience size | 5,055,150 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 29% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Clothing in India audience comes from India.
| Country | Share |
|---|---|
| India | 31.8% |
| United States | 11.6% |
| Japan | 8.0% |
The strongest cross-interests of the Clothing in India audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vanessa Kirby | Movies & TV | 12.05× | ||
| 02 | Tunic | Fashion & Accessoires | 7.33× | ||
| 03 | Stitch! | Movies & TV | 7.15× | ||
| 04 | Genetics | Kids & Family | 6.26× | ||
| 05 | Kashmir | Fashion & Accessoires | 5.72× | ||
| 06 | Leather | Fashion & Accessoires | 4.00× | ||
| 07 | Designer clothing | Fashion & Accessoires | 3.36× | ||
| 08 | Cabinetry | Home & Garden | 3.22× | ||
| 09 | Wedding dress | Fashion & Accessoires | 3.20× | ||
| 10 | Necklace | Fashion & Accessoires | 3.02× | ||
| 11 | Bracelet | Fashion & Accessoires | 2.84× | ||
| 12 | Wedding Planners | Kids & Family | 2.68× | ||
| 13 | Trousers | Fashion & Accessoires | 2.40× | ||
| 14 | Instant messaging | Internet & Social Media | 2.37× | ||
| 15 | Men's clothing | Fashion & Accessoires | 2.37× | ||
| 16 | Spas | Beauty & Wellness | 2.03× | ||
| 17 | Weddings | Kids & Family | 1.79× | ||
| 18 | Shoes | Fashion & Accessoires | 1.74× | ||
| 19 | Family | Kids & Family | 1.68× | ||
| 20 | Hindi | Politics & Society | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.31× | |
| Price Sensitivity | PREMIUM | 2.07× | |
| Quality Awareness | PREMIUM | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.59× | |
| Social Media Usage | JOY | 0.67× | |
| Spirituality | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Clothing in India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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