Rascasse Audience Intelligence

Clothing in India Audience in India

A data profile of the people who buy, follow and care about Clothing in India in India — modelled from more than twelve digital signal sources. Clothing in India has an estimated audience of 5,055,150 people in India.

Clothing in India has an estimated audience of 5,055,150 people in India. 54.4% are female, 45.6% are male, average age 35.0. Top brand affinities: Genetics, Kashmir, Designer clothing, Vanessa Kirby, Instant messaging.

Top brand affinities include Genetics, Kashmir, Designer clothing, with strongest over-indexing on Genetics (6.26× the country average).

Demographically, the Clothing in India audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.

The typical Clothing in India fan in India is balanced, around 35.0 years old, with strong Design Affinity tendencies and a notable affinity for Genetics.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Clothing in India profile in India.

Audience size
5.1M
in India
Gender
54.4%
45.6% male
Age
35.0
average years
Country rank
#1176
Topic in India
Fig. 01

Search interest · 12-month trend

+162%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Clothing in India fans

54.4% are female, 45.6% are male, average age 35.0.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Clothing in India audience in India
MetricValue
Female54.4%
Male45.6%
Average age35.0
Estimated audience size5,055,150
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Clothing in India audience in India
Age bracketShare%
16-1923%
20-2929%
30-3922%
40-4916%
50+10%
Fig. 04

Worldwide distribution

31.8%

of the worldwide Clothing in India audience comes from India.

Worldwide audience distribution share by country for Clothing in India
CountryShare
India31.8%
United States11.6%
Japan8.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Clothing in India audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Clothing in India audience
#·InterestCategoryAffinity×
01Vanessa KirbyMovies & TV12.05×
02TunicFashion & Accessoires7.33×
03Stitch!Movies & TV7.15×
04GeneticsKids & Family6.26×
05KashmirFashion & Accessoires5.72×
06LeatherFashion & Accessoires4.00×
07Designer clothingFashion & Accessoires3.36×
08CabinetryHome & Garden3.22×
09Wedding dressFashion & Accessoires3.20×
10NecklaceFashion & Accessoires3.02×
11BraceletFashion & Accessoires2.84×
12Wedding PlannersKids & Family2.68×
13TrousersFashion & Accessoires2.40×
14Instant messagingInternet & Social Media2.37×
15Men's clothingFashion & Accessoires2.37×
16SpasBeauty & Wellness2.03×
17WeddingsKids & Family1.79×
18ShoesFashion & Accessoires1.74×
19FamilyKids & Family1.68×
20HindiPolitics & Society1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clothing in India audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Clothing in India audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.31×
Price SensitivityPREMIUM2.07×
Quality AwarenessPREMIUM1.91×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Clothing in India audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.59×
Social Media UsageJOY0.67×
SpiritualityBALANCE0.90×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in India who actively search for Clothing in India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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