A data profile of the people who buy, follow and care about Student in Switzerland — modelled from more than twelve digital signal sources. Student has an estimated audience of 1,166,442 people in Switzerland.
Student has an estimated audience of 1,166,442 people in Switzerland. 55.5% are female, 44.5% are male, average age 39.1. Top brand affinities: Coop, Hornbach, Swiss International Air Lines, Psychology, Education.
Top brand affinities include Coop, Hornbach, Swiss International Air Lines, with strongest over-indexing on Coop (1.69× the country average).
Demographically, the Student audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Community Orientation, Mindfulness.
The typical Student fan in Switzerland is more female, around 39.1 years old, with strong Community Orientation tendencies and a notable affinity for Coop.
The key figures that characterise the Student profile in Switzerland.
55.5% are female, 44.5% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 39.1 |
| Estimated audience size | 1,166,442 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Student audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 5.4% |
| Brazil | 4.7% |
The strongest cross-interests of the Student audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | University | Business & Career | 2.69× | ||
| 02 | Hornbach | Shopping | 2.40× | ||
| 03 | Charity and causes | Business & Career | 2.36× | ||
| 04 | Education | Business & Career | 2.05× | ||
| 05 | Psychology | Business & Career | 1.98× | ||
| 06 | Festival | Music & Radio | 1.95× | ||
| 07 | Electronics | Technology & Electronics | 1.94× | ||
| 08 | Wikipedia | Internet & Social Media | 1.93× | ||
| 09 | Tattoos | Fashion & Accessoires | 1.85× | ||
| 10 | Higher education | Business & Career | 1.78× | ||
| 11 | Desserts | Food & Beverages | 1.76× | ||
| 12 | Swiss International Air Lines | Travel & Leisure | 1.74× | ||
| 13 | Bars | Travel & Leisure | 1.73× | ||
| 14 | Spas | Beauty & Wellness | 1.70× | ||
| 15 | Coop | Food & Beverages | 1.69× | ||
| 16 | Conforama | Home & Garden | 1.66× | ||
| 17 | Mobile phones | Technology & Electronics | 1.66× | ||
| 18 | Happiness | Health | 1.62× | ||
| 19 | Social media | Business & Career | 1.61× | ||
| 20 | Pets | Pets & Animals | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.74× | |
| Mindfulness | BALANCE | 1.48× | |
| Early Adopter Mentality | POWER | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Quality Awareness | PREMIUM | 0.85× | |
| Individualism | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Student. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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