Rascasse Audience Intelligence

Student Audience in South Africa

A data profile of the people who buy, follow and care about Student in South Africa — modelled from more than twelve digital signal sources. Student has an estimated audience of 2,667,652 people in South Africa.

#124among Topic in South Africa
#26in Business & Career

Student has an estimated audience of 2,667,652 people in South Africa. 55.5% are female, 44.5% are male, average age 35.6.

Demographically, the Student audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Indulgence, Sustainability.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Student profile in South Africa.

Audience size
2.7M
in South Africa
Gender
55.5%♀
44.5% male
Age
35.6
average years
Country rank
#196
Topic in South Africa
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Student fans

55.5% are female, 44.5% are male, average age 35.6.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Student audience in South Africa
MetricValue
Female55.5%
Male44.5%
Average age35.6
Estimated audience size2,667,652
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Student audience in South Africa
Age bracketShare%
16-1929%
20-2924%
30-3918%
40-4912%
50+17%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Student audience comes from South Africa.

Worldwide audience distribution share by country for Student
CountryShare
United States20.0%
India5.4%
Brazil4.7%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Student audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Student audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.12×
SustainabilityBALANCE1.11×
MindfulnessBALANCE1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Student audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.79×
Social Media UsageJOY0.91×
Risk AppetiteTHRILL0.94×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in South Africa

See Student audiences in other countries

How to read this data

Audience size is the estimated number of people in South Africa who actively search for Student. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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