A data profile of the people who buy, follow and care about Student in Malaysia — modelled from more than twelve digital signal sources. Student has an estimated audience of 3,964,583 people in Malaysia.
The average Student fan in Malaysia is 37.8 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Social science, Blood vessel, Internet celebrity, with strongest over-indexing on Social science (1.58× the country average).
Demographically, the Student audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Student fan in Malaysia is balanced, around 37.8 years old, with strong Community Orientation tendencies and a notable affinity for Social science.
The key figures that characterise the Student profile in Malaysia.
51.6% are female, 48.4% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 37.8 |
| Estimated audience size | 3,964,583 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 14% |
of the worldwide Student audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 5.4% |
| Brazil | 4.7% |
Where the Student audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~1.5M | 1.23× | |
| 02 | Kuala Lumpur | ~900K | 1.23× | |
| 03 | Perak | ~400K | 1.14× | |
| 04 | Malacca | ~200K | 1.12× | |
| 05 | Pahang | ~200K | 1.09× | |
| 06 | Sarawak | ~400K | 1.08× | |
| 07 | Kelantan | ~200K | 1.06× | |
| 08 | Negeri Sembilan | ~200K | 1.05× | |
| 09 | Kedah | ~300K | 1.04× | |
| 10 | Terengganu | ~200K | 1.03× | |
| 11 | Johor | ~500K | 1.00× | |
| 12 | Perlis | ~60K | 1.00× | |
| 13 | Penang | ~200K | 0.93× | |
| 14 | Sabah | ~300K | 0.90× | |
| 15 | Labuan | ~30K | 0.88× | |
| 16 | Putrajaya | ~20K | 0.79× |
The strongest cross-interests of the Student audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Public administration | Business & Career | 2.08× | ||
| 02 | Savings bank | Business & Career | 2.08× | ||
| 03 | Large intestine | Health | 1.94× | ||
| 04 | Business card | Business & Career | 1.94× | ||
| 05 | Statistics | Business & Career | 1.93× | ||
| 06 | USB Type-C | Technology & Electronics | 1.89× | ||
| 07 | Air fryer | Food & Beverages | 1.86× | ||
| 08 | Career development | Business & Career | 1.85× | ||
| 09 | Google Street View | Internet & Social Media | 1.83× | ||
| 10 | Non-alcoholic beverage | Food & Beverages | 1.75× | ||
| 11 | Blood vessel | Health | 1.73× | ||
| 12 | Cartilage | Health | 1.65× | ||
| 13 | Vehicle audio | Cars & Mobility | 1.65× | ||
| 14 | Uric acid | Health | 1.63× | ||
| 15 | Robotics | Technology & Electronics | 1.61× | ||
| 16 | WordPress | Technology & Electronics | 1.59× | ||
| 17 | Social science | Business & Career | 1.58× | ||
| 18 | Instant noodle | Food & Beverages | 1.58× | ||
| 19 | Distance education | Business & Career | 1.58× | ||
| 20 | Internet celebrity | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.12× | |
| Career Orientation | POWER | 1.12× | |
| Patriotism | CONSERVATISM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.86× | |
| DIY Mentality | THRILL | 0.92× | |
| Indulgence | JOY | 0.93× |
Student has an estimated audience of 3,964,583 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
51.6% of Student fans are female, 48.4% are male, with an average age of 37.8 years.
Student fans show strongest brand affinity for Social science (1.58×), Blood vessel (1.73×), and Internet celebrity (1.53×) over the country average.
Student fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~900K), and Johor (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Student itself, the audience over-indexes on Blood vessel (1.73×), Internet celebrity (1.53×), Career development (1.85×), and Non-alcoholic beverage (1.75×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Student. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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