A data profile of the people who buy, follow and care about Student in Indonesia — modelled from more than twelve digital signal sources. Student has an estimated audience of 4,522,361 people in Indonesia.
Student has an estimated audience of 4,522,361 people in Indonesia. 45.3% are female, 54.7% are male, average age 34.3. Top brand affinities: Telegram, Indonesian cuisine, Viu (streaming media), Linux, Self-employment.
Top brand affinities include Telegram, Indonesian cuisine, Viu (streaming media), with strongest over-indexing on Telegram (2.24× the country average).
Demographically, the Student audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Career Orientation, Sustainability.
The typical Student fan in Indonesia is balanced, around 34.3 years old, with strong Career Orientation tendencies and a notable affinity for Telegram.
The key figures that characterise the Student profile in Indonesia.
45.3% are female, 54.7% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 34.3 |
| Estimated audience size | 4,522,361 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 28% | |
| 30-39 | 22% | |
| 40-49 | 15% | |
| 50+ | 9% |
of the worldwide Student audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 5.4% |
| Brazil | 4.7% |
The strongest cross-interests of the Student audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Telegram | Internet & Social Media | 2.24× | ||
| 02 | Eintracht Frankfurt | Sports | 1.97× | ||
| 03 | Michael Jackson | Music & Radio | 1.91× | ||
| 04 | Investment management | Business & Career | 1.88× | ||
| 05 | Indonesian cuisine | Food & Beverages | 1.87× | ||
| 06 | Distance education | Business & Career | 1.85× | ||
| 07 | Self-employment | Business & Career | 1.81× | ||
| 08 | Subscription business model | Shopping | 1.73× | ||
| 09 | Scholarship | Kids & Family | 1.64× | ||
| 10 | Female entrepreneur | Business & Career | 1.62× | ||
| 11 | Reggaeton | Music & Radio | 1.61× | ||
| 12 | Linux | Technology & Electronics | 1.57× | ||
| 13 | Luxury yacht | Travel & Leisure | 1.56× | ||
| 14 | Rugby union | Sports | 1.56× | ||
| 15 | Day trading | Business & Career | 1.56× | ||
| 16 | Cyber Monday | Shopping | 1.54× | ||
| 17 | Activism | Politics & Society | 1.53× | ||
| 18 | Viu (streaming media) | Movies & TV | 1.52× | ||
| 19 | Stock exchange | Business & Career | 1.52× | ||
| 20 | Self-awareness | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.26× | |
| Sustainability | BALANCE | 1.22× | |
| Risk Appetite | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.86× | |
| Creativity | OPEN | 0.89× | |
| Extroversion | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Student. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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