A data profile of the people who buy, follow and care about Student in Colombia — modelled from more than twelve digital signal sources. Student has an estimated audience of 5,542,416 people in Colombia.
Student has an estimated audience of 5,542,416 people in Colombia. 55.4% are female, 44.6% are male, average age 35.2.
Demographically, the Student audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Community Orientation, Family Orientation.
The key figures that characterise the Student profile in Colombia.
55.4% are female, 44.6% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 35.2 |
| Estimated audience size | 5,542,416 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 15% |
of the worldwide Student audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 5.4% |
| Brazil | 4.7% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.15× | |
| Family Orientation | CONSERVATISM | 1.12× | |
| Early Adopter Mentality | POWER | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.76× | |
| Need for Security | CONSERVATISM | 0.82× | |
| Social Media Usage | JOY | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Student. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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