Rascasse Audience Intelligence

University Audience in Indonesia

A data profile of the people who buy, follow and care about University in Indonesia — modelled from more than twelve digital signal sources. University has an estimated audience of 3,892,553 people in Indonesia.

#17among Touchpoint in Indonesia
#53in Business & Career

The average University fan in Indonesia is 34.5 years old, balanced, and lives primarily in West Java.

The audience is concentrated in West Java, Jakarta, East Java.

Category: Business & Career · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the University profile in Indonesia.

Audience size
3.9M
in Indonesia
Gender
47.2%♀
52.8% male
Age
34.5
average years
Country rank
#465
Touchpoint in Indonesia
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University fans

47.2% are female, 52.8% are male, average age 34.5.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for University audience in Indonesia
MetricValue
Female47.2%
Male52.8%
Average age34.5
Estimated audience size3,892,553
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the University audience in Indonesia
Age bracketShare%
16-1926%
20-2929%
30-3920%
40-4916%
50+9%
Fig. 04

Worldwide distribution

1.5%

of the worldwide University audience comes from Indonesia.

Worldwide audience distribution share by country for University
CountryShare
United States18.8%
Brazil5.6%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

University fans by region: top regions in Indonesia
#RegionReachAffinity×
01Jakarta~400K1.29×
02Banten~200K1.27×
03Special Region of Yogyakarta~80K1.24×
04Bengkulu~40K1.24×
05Riau Islands~50K1.17×
06North Sulawesi~50K1.15×
07Bali~90K1.10×
08Papua (province)~30K1.09×
09North Sumatra~200K1.08×
10Central Kalimantan~30K1.08×
11South Sumatra~100K1.04×
12Aceh~50K1.04×
13West Java~600K1.02×
14Lampung~80K1.01×
15West Kalimantan~60K0.99×
16Bangka-Belitung Islands~20K0.98×
17Central Java~400K0.97×
18South Sulawesi~100K0.97×
19West Nusa Tenggara~50K0.97×
20East Java~400K0.96×
21Maluku~20K0.96×
22West Papua~10K0.96×
23South Kalimantan~50K0.95×
24Jambi~40K0.95×
25Riau~90K0.94×
26West Sumatra~60K0.94×
27Gorontalo (disambiguation)(2)~20K0.93×
28West Sulawesi~10K0.92×
29East Kalimantan~60K0.90×
30Central Sulawesi~30K0.90×
31North Kalimantan~10K0.87×
32East Nusa Tenggara~40K0.86×
33Southeast Sulawesi~30K0.86×
34North Maluku~10K0.84×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Indonesia

See University audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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