A data profile of the people who buy, follow and care about Institute of technology in Australia — modelled from more than twelve digital signal sources. Institute of technology has an estimated audience of 2,413,109 people in Australia.
Institute of technology has an estimated audience of 2,413,109 people in Australia. 55.3% are female, 44.7% are male, average age 43.0. Top brand affinities: Wikipedia, Investment management, Asset management, Wealth management, Apprenticeship.
Top brand affinities include Wikipedia, Investment management, Asset management, with strongest over-indexing on Wikipedia (5.8× the country average).
Demographically, the Institute of technology audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Institute of technology fan in Australia is more female, around 43.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Institute of technology profile in Australia.
55.3% are female, 44.7% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 43.0 |
| Estimated audience size | 2,413,109 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Institute of technology audience comes from Australia.
| Country | Share |
|---|---|
| United States | 30.6% |
| United Kingdom | 8.4% |
| Germany | 5.0% |
The strongest cross-interests of the Institute of technology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 5.80× | ||
| 02 | Asset management | Business & Career | 5.28× | ||
| 03 | Investment management | Business & Career | 4.53× | ||
| 04 | Wealth management | Business & Career | 3.66× | ||
| 05 | Money management | Business & Career | 3.66× | ||
| 06 | Retail banking | Business & Career | 2.95× | ||
| 07 | Mobile payment | Business & Career | 2.88× | ||
| 08 | Hypermarket | Shopping | 2.79× | ||
| 09 | Apprenticeship | Business & Career | 2.58× | ||
| 10 | Innovation | Business & Career | 2.36× | ||
| 11 | Public security | Politics & Society | 2.16× | ||
| 12 | Sustainable energy | Home & Garden | 2.14× | ||
| 13 | Employment agency | Business & Career | 2.12× | ||
| 14 | Microwave oven | Home & Garden | 2.09× | ||
| 15 | Internet & Social Media | 2.01× | |||
| 16 | Non-alcoholic beverage | Food & Beverages | 1.78× | ||
| 17 | Apple TV | Movies & TV | 1.74× | ||
| 18 | Kinesiology | Health | 1.70× | ||
| 19 | Local news | News | 1.66× | ||
| 20 | University | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.74× | |
| Quality Awareness | PREMIUM | 1.61× | |
| Urban Lifestyle | OPEN | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.76× | |
| Pet Ownership | JOY | 0.77× | |
| Healthy Lifestyle | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Institute of technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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