A data profile of the people who buy, follow and care about Apprenticeship in Australia — modelled from more than twelve digital signal sources. Apprenticeship has an estimated audience of 2,824,333 people in Australia.
The average Apprenticeship fan in Australia is 42.2 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Knowledge, Institute of technology, Sydney Tools, with strongest over-indexing on Knowledge (1.62× the country average).
Demographically, the Apprenticeship audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as DIY Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Apprenticeship fan in Australia is balanced, around 42.2 years old, with strong DIY Mentality tendencies and a notable affinity for Knowledge.
The key figures that characterise the Apprenticeship profile in Australia.
51.2% are female, 48.8% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 42.2 |
| Estimated audience size | 2,824,333 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Apprenticeship audience comes from Australia.
| Country | Share |
|---|---|
| United States | 29.1% |
| United Kingdom | 9.4% |
| Germany | 5.6% |
Where the Apprenticeship audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Western Australia | ~400K | 1.19× | |
| 02 | Northern Territory | ~30K | 1.07× | |
| 03 | Queensland | ~700K | 1.04× | |
| 04 | Tasmania | ~60K | 1.00× | |
| 05 | South Australia | ~200K | 0.99× | |
| 06 | Victoria | ~800K | 0.92× | |
| 07 | New South Wales | ~900K | 0.91× | |
| 08 | Australian Capital Territory | ~50K | 0.88× |
The strongest cross-interests of the Apprenticeship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Institute of technology | Business & Career | 2.58× | ||
| 02 | Sydney Tools | Shopping | 1.88× | ||
| 03 | Crane (machine) | Business & Career | 1.67× | ||
| 04 | Forklift truck | Cars & Mobility | 1.67× | ||
| 05 | Haul truck | Cars & Mobility | 1.63× | ||
| 06 | Diesel fuel | Cars & Mobility | 1.63× | ||
| 07 | Knowledge | Business & Career | 1.62× | ||
| 08 | Excavator | Cars & Mobility | 1.61× | ||
| 09 | Dump truck | Cars & Mobility | 1.60× | ||
| 10 | Earthworks (engineering) | Business & Career | 1.60× | ||
| 11 | Mechanics | Cars & Mobility | 1.59× | ||
| 12 | Vocational education | Business & Career | 1.57× | ||
| 13 | Diesel engine | Cars & Mobility | 1.55× | ||
| 14 | Toyota Hilux | Cars & Mobility | 1.55× | ||
| 15 | Power tool | Home & Garden | 1.51× | ||
| 16 | Commercial vehicle | Cars & Mobility | 1.51× | ||
| 17 | Fishing lure | Pets & Animals | 1.51× | ||
| 18 | Drill bit | Home & Garden | 1.51× | ||
| 19 | Trailer (vehicle) | Cars & Mobility | 1.50× | ||
| 20 | Adult education | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.20× | |
| Patriotism | CONSERVATISM | 1.20× | |
| Mindfulness | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.84× | |
| Pet Ownership | JOY | 0.86× | |
| Luxury Orientation | PREMIUM | 0.87× |
Apprenticeship has an estimated audience of 2,824,333 people in Australia, concentrated in New South Wales and Victoria.
51.2% of Apprenticeship fans are female, 48.8% are male, with an average age of 42.2 years.
Apprenticeship fans show strongest brand affinity for Knowledge (1.62×), Institute of technology (2.58×), and Sydney Tools (1.88×) over the country average.
Apprenticeship fans in Australia are most concentrated in New South Wales (reach ~900K), Victoria (reach ~800K), and Queensland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Apprenticeship itself, the audience over-indexes on Institute of technology (2.58×), Sydney Tools (1.88×), Power tool (1.51×), and Commercial vehicle (1.51×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Apprenticeship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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