A data profile of the people who buy, follow and care about Trailer (vehicle) in Australia — modelled from more than twelve digital signal sources. Trailer (vehicle) has an estimated audience of 1,901,292 people in Australia.
Trailer (vehicle) has an estimated audience of 1,901,292 people in Australia. 29.9% are female, 70.1% are male, average age 46.9. Top brand affinities: Van, Solar energy, Lawn mower, SUVs, Camping.
Top brand affinities include Van, Solar energy, Lawn mower, with strongest over-indexing on Van (4.23× the country average).
Demographically, the Trailer (vehicle) audience skews more male with an average age of 46.9, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
The typical Trailer (vehicle) fan in Australia is more male, around 46.9 years old, with strong Need for Security tendencies and a notable affinity for Van.
The key figures that characterise the Trailer (vehicle) profile in Australia.
29.9% are female, 70.1% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 29.9% |
| Male | 70.1% |
| Average age | 46.9 |
| Estimated audience size | 1,901,292 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Trailer (vehicle) audience comes from Australia.
| Country | Share |
|---|---|
| United States | 40.7% |
| Australia | 5.9% |
| Italy | 5.9% |
The strongest cross-interests of the Trailer (vehicle) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Van | Cars & Mobility | 4.23× | ||
| 02 | Excavator | Cars & Mobility | 4.02× | ||
| 03 | Lawn mower | Home & Garden | 3.98× | ||
| 04 | Motorboat | Cars & Mobility | 3.53× | ||
| 05 | Solar energy | Home & Garden | 2.56× | ||
| 06 | Stainless steel | Home & Garden | 2.47× | ||
| 07 | Logistics | Business & Career | 2.37× | ||
| 08 | Auction | Shopping | 2.24× | ||
| 09 | Refrigerator | Home & Garden | 2.20× | ||
| 10 | SUVs | Cars & Mobility | 2.19× | ||
| 11 | Used car | Cars & Mobility | 2.16× | ||
| 12 | Real property | Home & Garden | 1.99× | ||
| 13 | Home Appliances | Home & Garden | 1.71× | ||
| 14 | Camping | Travel & Leisure | 1.68× | ||
| 15 | Breaking news | Movies & TV | 1.68× | ||
| 16 | Dan Murphy's | Food & Beverages | 1.63× | ||
| 17 | Aldi | Shopping | 1.56× | ||
| 18 | Australia Post | Business & Career | 1.55× | ||
| 19 | EBay | Shopping | 1.51× | ||
| 20 | Westpac | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.83× | |
| Convenience Orientation | PREMIUM | 1.41× | |
| Individualism | JOY | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.57× | |
| Healthy Lifestyle | BALANCE | 0.67× | |
| Luxury Orientation | PREMIUM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Trailer (vehicle). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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