A data profile of the people who buy, follow and care about Stainless steel in Australia — modelled from more than twelve digital signal sources. Stainless steel has an estimated audience of 2,882,646 people in Australia.
The average Stainless steel fan in Australia is 45.4 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Bureau of Meteorology, Sydney Tools, Repco, with strongest over-indexing on Bureau of Meteorology (1.57× the country average).
Demographically, the Stainless steel audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as DIY Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Stainless steel fan in Australia is balanced, around 45.4 years old, with strong DIY Mentality tendencies and a notable affinity for Bureau of Meteorology.
The key figures that characterise the Stainless steel profile in Australia.
48.8% are female, 51.2% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 45.4 |
| Estimated audience size | 2,882,646 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Stainless steel audience comes from Australia.
| Country | Share |
|---|---|
| United States | 25.1% |
| United Kingdom | 4.3% |
| Taiwan | 3.9% |
Where the Stainless steel audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Western Australia | ~400K | 1.08× | |
| 02 | New South Wales | ~1M | 1.06× | |
| 03 | Victoria | ~900K | 1.05× | |
| 04 | Queensland | ~700K | 1.05× | |
| 05 | South Australia | ~200K | 1.02× | |
| 06 | Tasmania | ~60K | 1.00× | |
| 07 | Australian Capital Territory | ~60K | 0.93× | |
| 08 | Northern Territory | ~20K | 0.92× |
The strongest cross-interests of the Stainless steel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sydney Tools | Shopping | 2.91× | ||
| 02 | Trailer (vehicle) | Cars & Mobility | 2.47× | ||
| 03 | Metalworking | Home & Garden | 2.41× | ||
| 04 | Power tool | Home & Garden | 2.28× | ||
| 05 | Repco | Cars & Mobility | 2.26× | ||
| 06 | Tractor | Cars & Mobility | 2.05× | ||
| 07 | Battery (electricity) | Home & Garden | 1.94× | ||
| 08 | Supercheap Auto | Cars & Mobility | 1.92× | ||
| 09 | Survival skills | Politics & Society | 1.88× | ||
| 10 | Engine | Cars & Mobility | 1.77× | ||
| 11 | Concrete | Home & Garden | 1.75× | ||
| 12 | Wheel | Cars & Mobility | 1.71× | ||
| 13 | SUVs | Cars & Mobility | 1.68× | ||
| 14 | Bureau of Meteorology | Home & Garden | 1.57× | ||
| 15 | Auction | Shopping | 1.57× | ||
| 16 | Boating | Travel & Leisure | 1.56× | ||
| 17 | Machine | Business & Career | 1.55× | ||
| 18 | Air conditioning | Technology & Electronics | 1.52× | ||
| 19 | Plastic | Home & Garden | 1.52× | ||
| 20 | Trade | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.48× | |
| Need for Security | CONSERVATISM | 1.29× | |
| Individualism | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.89× | |
| Pet Ownership | JOY | 0.91× | |
| Early Adopter Mentality | POWER | 0.94× |
Stainless steel has an estimated audience of 2,882,646 people in Australia, concentrated in New South Wales and Victoria.
48.8% of Stainless steel fans are female, 51.2% are male, with an average age of 45.4 years.
Stainless steel fans show strongest brand affinity for Bureau of Meteorology (1.57×), Sydney Tools (2.91×), and Repco (2.26×) over the country average.
Stainless steel fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~900K), and Queensland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Stainless steel itself, the audience over-indexes on Sydney Tools (2.91×), Repco (2.26×), Power tool (2.28×), and Supercheap Auto (1.92×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Stainless steel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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