A data profile of the people who buy, follow and care about Battery (electricity) in Australia — modelled from more than twelve digital signal sources. Battery (electricity) has an estimated audience of 2,599,424 people in Australia.
Battery (electricity) has an estimated audience of 2,599,424 people in Australia. 32.7% are female, 67.3% are male, average age 46.7. Top brand affinities: Solar energy, Australia Post, Sustainable energy, Renewable energy, Dan Murphy's.
Top brand affinities include Solar energy, Australia Post, Sustainable energy, with strongest over-indexing on Solar energy (2.44× the country average).
Demographically, the Battery (electricity) audience skews more male with an average age of 46.7, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
The typical Battery (electricity) fan in Australia is more male, around 46.7 years old, with strong Need for Security tendencies and a notable affinity for Solar energy.
The key figures that characterise the Battery (electricity) profile in Australia.
32.7% are female, 67.3% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 32.7% |
| Male | 67.3% |
| Average age | 46.7 |
| Estimated audience size | 2,599,424 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 41% |
of the worldwide Battery (electricity) audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.4% |
| United Kingdom | 5.2% |
| India | 3.6% |
The strongest cross-interests of the Battery (electricity) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hybrid electric vehicle | Cars & Mobility | 4.62× | ||
| 02 | Photovoltaics | Home & Garden | 3.46× | ||
| 03 | Sustainable energy | Home & Garden | 3.09× | ||
| 04 | Lawn mower | Home & Garden | 2.65× | ||
| 05 | Solar energy | Home & Garden | 2.44× | ||
| 06 | Renewable energy | Business & Career | 2.39× | ||
| 07 | Tesla Motors | Cars & Mobility | 2.37× | ||
| 08 | Van | Cars & Mobility | 2.33× | ||
| 09 | Refrigerator | Home & Garden | 2.05× | ||
| 10 | Stainless steel | Home & Garden | 1.94× | ||
| 11 | SUVs | Cars & Mobility | 1.71× | ||
| 12 | Australia Post | Business & Career | 1.68× | ||
| 13 | Telstra | Technology & Electronics | 1.63× | ||
| 14 | Innovation | Business & Career | 1.63× | ||
| 15 | Auction | Shopping | 1.60× | ||
| 16 | Used car | Cars & Mobility | 1.60× | ||
| 17 | Home Appliances | Home & Garden | 1.58× | ||
| 18 | Dan Murphy's | Food & Beverages | 1.54× | ||
| 19 | Aldi | Shopping | 1.51× | ||
| 20 | Breaking news | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.45× | |
| Convenience Orientation | PREMIUM | 1.39× | |
| Individualism | JOY | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.62× | |
| Healthy Lifestyle | BALANCE | 0.76× | |
| Creativity | OPEN | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Battery (electricity). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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