Rascasse Audience Intelligence

Battery (electricity) Audience in Germany

A data profile of the people who buy, follow and care about Battery (electricity) in Germany — modelled from more than twelve digital signal sources. Battery (electricity) has an estimated audience of 1,809,111 people in Germany.

#2109among Topic in Germany#287in Home & Garden

The average Battery (electricity) fan in Germany is 42.0 years old, more male, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Google Maps, Efficient energy use, FRITZ!Box, with strongest over-indexing on Google Maps (2.65× the country average).

Demographically, the Battery (electricity) audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Battery (electricity) fan in Germany is more male, around 42.0 years old, with strong Quality Awareness tendencies and a notable affinity for Google Maps.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Battery (electricity) profile in Germany.

Audience size
1.8M
in Germany
Gender
24.8%♀
75.2% male
Age
42.0
average years
Country rank
#3730
Topic in Germany
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Battery (electricity) fans

24.8% are female, 75.2% are male, average age 42.0.

Fig. 02

Gender split

24.8%
Female
75.2%
Male
Demographic split for Battery (electricity) audience in Germany
MetricValue
Female24.8%
Male75.2%
Average age42.0
Estimated audience size1,809,111
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Battery (electricity) audience in Germany
Age bracketShare%
16-1914%
20-2915%
30-3921%
40-4926%
50+23%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Battery (electricity) audience comes from Germany.

Worldwide audience distribution share by country for Battery (electricity)
CountryShare
United States22.4%
United Kingdom5.2%
India3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Battery (electricity) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Battery (electricity) fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~400K1.55×
02Hessen~200K1.36×
03Berlin~100K1.36×
04Bayern~300K1.17×
05Hamburg~40K1.10×
06Rheinland-Pfalz~100K1.07×
07Bremen~20K1.05×
08Nordrhein-Westfalen~400K0.96×
09Saarland~20K0.92×
10Brandenburg~50K0.89×
11Niedersachsen~200K0.87×
12Schleswig-Holstein~60K0.86×
13Sachsen~80K0.85×
14Thüringen~40K0.85×
15Sachsen-Anhalt~40K0.82×
16Mecklenburg-Vorpommern~30K0.81×
Fig. 06

Affinity by region

Affinity by region — Battery (electricity), Germany
0.81×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Battery (electricity) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Battery (electricity) audience
#·InterestCategoryAffinity×
01BMW i8Cars & Mobility12.12×
025GTechnology & Electronics9.52×
03Massey FergusonCars & Mobility9.07×
04Battery chargerHome & Garden8.55×
05ClaasCars & Mobility6.67×
06Solar cellHome & Garden5.03×
07Information securityBusiness & Career4.19×
08Computer securityBusiness & Career4.04×
09Efficient energy useTechnology & Electronics3.38×
10Photovoltaic systemHome & Garden3.21×
11Solar powerHome & Garden3.05×
12FRITZ!BoxTechnology & Electronics2.94×
13Plug-in hybridCars & Mobility2.85×
14PhotovoltaicsHome & Garden2.83×
15Solar energyHome & Garden2.66×
16Google MapsInternet & Social Media2.65×
17RefrigeratorHome & Garden2.64×
18Renewable energyBusiness & Career2.56×
19NatureHome & Garden1.92×
20AutoScout24Cars & Mobility1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Battery (electricity) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Battery (electricity) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.69×
Need for SecurityCONSERVATISM2.16×
PatriotismCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Battery (electricity) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.70×
Pet OwnershipJOY0.73×
MindfulnessBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Battery (electricity) have in Germany?

Battery (electricity) has an estimated audience of 1,809,111 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Battery (electricity) fans?

24.8% of Battery (electricity) fans are female, 75.2% are male, with an average age of 42.0 years.

03

Which brands do Battery (electricity) fans like most?

Battery (electricity) fans show strongest brand affinity for Google Maps (2.65×), Efficient energy use (3.38×), and FRITZ!Box (2.94×) over the country average.

04

Where do Battery (electricity) fans live in Germany?

Battery (electricity) fans in Germany are most concentrated in Baden-Württemberg (reach ~400K), Nordrhein-Westfalen (reach ~400K), and Bayern (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Battery (electricity) fans also like?

Beyond Battery (electricity) itself, the audience over-indexes on Efficient energy use (3.38×), FRITZ!Box (2.94×), Solar cell (5.03×), and Computer security (4.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Battery (electricity) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Battery (electricity). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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