A data profile of the people who buy, follow and care about Battery (electricity) in United Kingdom — modelled from more than twelve digital signal sources. Battery (electricity) has an estimated audience of 4,247,667 people in United Kingdom.
The average Battery (electricity) fan in United Kingdom is 48.1 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include British Gas, Esso, Sustainable energy, with strongest over-indexing on British Gas (3.25× the country average).
Demographically, the Battery (electricity) audience skews more male with an average age of 48.1, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Battery (electricity) fan in United Kingdom is more male, around 48.1 years old, with strong Need for Security tendencies and a notable affinity for British Gas.
The key figures that characterise the Battery (electricity) profile in United Kingdom.
34.1% are female, 65.9% are male, average age 48.1.
| Metric | Value |
|---|---|
| Female | 34.1% |
| Male | 65.9% |
| Average age | 48.1 |
| Estimated audience size | 4,247,667 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 44% |
of the worldwide Battery (electricity) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.4% |
| United Kingdom | 5.2% |
| India | 3.6% |
Where the Battery (electricity) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3M | 3.88× | |
| 02 | West Midlands | ~300K | 1.58× | |
| 03 | Yorkshire and the Humber | ~500K | 1.33× | |
| 04 | North East | ~200K | 1.07× | |
| 05 | South East | ~600K | 0.97× | |
| 06 | South West | ~300K | 0.89× | |
| 07 | Northern Ireland | ~100K | 0.89× | |
| 08 | East Midlands | ~300K | 0.86× | |
| 09 | Wales | ~200K | 0.86× | |
| 10 | East of England | ~300K | 0.83× | |
| 11 | Scotland | ~300K | 0.72× | |
| 12 | North West | ~200K | 0.51× |
The strongest cross-interests of the Battery (electricity) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rechargeable battery | Home & Garden | 5.69× | ||
| 02 | Solar power | Home & Garden | 3.69× | ||
| 03 | Sustainable energy | Home & Garden | 3.44× | ||
| 04 | Esso | Cars & Mobility | 3.42× | ||
| 05 | British Gas | Home & Garden | 3.25× | ||
| 06 | Motorhome | Cars & Mobility | 3.16× | ||
| 07 | Solar energy | Home & Garden | 2.88× | ||
| 08 | Risk management | Business & Career | 2.74× | ||
| 09 | Betfair | Games | 2.67× | ||
| 10 | Mobile home | Cars & Mobility | 2.61× | ||
| 11 | Refrigerator | Home & Garden | 2.60× | ||
| 12 | Wikipedia | Internet & Social Media | 2.36× | ||
| 13 | Autotrader | Cars & Mobility | 2.12× | ||
| 14 | William Hill (bookmaker) | Games | 2.02× | ||
| 15 | Internet & Social Media | 1.94× | |||
| 16 | Screwfix | Home & Garden | 1.87× | ||
| 17 | Halfords | Cars & Mobility | 1.82× | ||
| 18 | Hobby | Home & Garden | 1.76× | ||
| 19 | Toolstation | Home & Garden | 1.68× | ||
| 20 | Distilled beverage | Food & Beverages | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.56× | |
| Convenience Orientation | PREMIUM | 1.47× | |
| Patriotism | CONSERVATISM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.69× | |
| Pet Ownership | JOY | 0.71× | |
| Mindfulness | BALANCE | 0.72× |
Battery (electricity) has an estimated audience of 4,247,667 people in United Kingdom, concentrated in England and South East.
34.1% of Battery (electricity) fans are female, 65.9% are male, with an average age of 48.1 years.
Battery (electricity) fans show strongest brand affinity for British Gas (3.25×), Esso (3.42×), and Sustainable energy (3.44×) over the country average.
Battery (electricity) fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Battery (electricity) itself, the audience over-indexes on Esso (3.42×), Sustainable energy (3.44×), Refrigerator (2.6×), and Betfair (2.67×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Battery (electricity). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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